All Outputs (7)

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance (2019)
Journal Article
Porcu, L., del Barrio-García, S., Kitchen, P., & Tourky, M. (2020). The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance. Journal of Business Research, 119, 435-443. https://doi.org/10.1016/j.jbusres.2019.10.049

This study aims to (i) demonstrate the influence of two types of corporate culture (CC), namely collaborative and controlling, on firm-wide integrated marketing communication (IMC) implementation; and (ii) examine the mediating role of IMC on the rel... Read More about The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance.

The perception of tourism in coffee-producing equatorial countries : an empirical analysis (2019)
Journal Article
Casalegno, C., Candelo, E., Santoro, G., & Kitchen, P. (2020). The perception of tourism in coffee-producing equatorial countries : an empirical analysis. Psychology and Marketing, 37(1), 154-166. https://doi.org/10.1002/mar.21291

Some scholars have emphasized the importance of food tourism in mature and certain emergent economies for growing consumption‐related products (e.g., wine, beer, rice, and tea) and attempts have been made to study tourism levers and threats in develo... Read More about The perception of tourism in coffee-producing equatorial countries : an empirical analysis.

Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context : a qualitative study (2019)
Journal Article
Hasan, R., Liu, Y., Kitchen, P., & Rahman, M. (2019). Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context : a qualitative study. Strategic Change, 28(5), 345-353. https://doi.org/10.1002/jsc.2289

This article investigates the factors influencing mobile payment in China's bottom‐of‐the‐pyramid (BOP) market via in‐depth interviews with mobile payment users in several geographic regions in China. This article investigates factors influencing mob... Read More about Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context : a qualitative study.

Replication and George the Galapagos tortoise (2019)
Journal Article
Schultz, D., Kerr, G., & Kitchen, P. (2019). Replication and George the Galapagos tortoise. Journal of Marketing Communications, 1-16. https://doi.org/10.1080/13527266.2019.1658465

This paper conceptualises replication research as being one of the most needed areas of ongoing academic activity. Using George the Galapagos tortoise as a metaphor for the lack of replication research, it is argued that only by replicating research... Read More about Replication and George the Galapagos tortoise.

New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry (2019)
Journal Article
Tourky, M., Alwi, S., Kitchen, P., Melewar, T., & Shaalan, A. (2020). New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry. Journal of Business Research, 109, 595-606. https://doi.org/10.1016/j.jbusres.2019.03.056

This study extends the conceptualization of corporate identity (CI), and develops a valid and reliable scale for the concept via multistage research design. After detailed literature review, key elements of CI in practice are clarified using 20 semi-... Read More about New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry.

The role of corporate identity in CSR implementation : an integrative framework (2019)
Journal Article
Tourky, M., Kitchen, P., & Shaalan, A. (2020). The role of corporate identity in CSR implementation : an integrative framework. Journal of Business Research, 117, 694-706. https://doi.org/10.1016/j.jbusres.2019.02.046

This paper investigates the relationship between Corporate Identity (CI) and CSR and describes how CI can underpin the development and implementation of CSR initiatives; thus helping to clarify how best to implement CSR in business practice. E... Read More about The role of corporate identity in CSR implementation : an integrative framework.

BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand (2019)
Journal Article
Kanso, A., Nelson, R., & Kitchen, P. (2020). BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand. Journal of Marketing Communications, 26(7), 703-731. https://doi.org/10.1080/13527266.2018.1559218

The Deepwater Horizon oil spill, also known as the British Petroleum (BP) oil spill, is considered the largest marine accident in the history of the industry. The 2010 incident in the Gulf of Mexico resulted in the killing of 11 crew members, posing... Read More about BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand.