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All Outputs (8)

Tweeting terrorism : vernacular conceptions of Muslims and terror in the wake of the Manchester bombing on Twitter (2022)
Journal Article
Downing, J., Gerwens, S., & Dron, R. (2022). Tweeting terrorism : vernacular conceptions of Muslims and terror in the wake of the Manchester bombing on Twitter. Critical Studies on Terrorism, 1-28. https://doi.org/10.1080/17539153.2021.2013450

Both vernacular security studies and critical terrorism studies (CTS) offer constructivist analyses of security couched in understandings of security speak. However, neither adequately take account of the ways in which social media presents important... Read More about Tweeting terrorism : vernacular conceptions of Muslims and terror in the wake of the Manchester bombing on Twitter.

The single silo university (2021)
Book Chapter
Fletcher, G., Dron, R., & Gimeno, M. (2021). The single silo university. In D. Remenyi (Ed.), Excellence in university leadership and management : case histories. Academic Conferences International

In 2015, the University of Salford committed to a new five-year institutional strategy. A hallmark of this strategy was the focus on the undeviating single priority of industrial collaboration. The clarity and simplicity of this approach was challeng... Read More about The single silo university.

Social media conversations about high engagement sports team brands (2021)
Journal Article
Chadwick, S., Fenton, A., Dron, R., & Ahmed, W. (2021). Social media conversations about high engagement sports team brands. IIM Kozhikode Society & Management Review, 10(2), 178-191. https://doi.org/10.1177/22779752211017275

This study conducts an analysis of social media discussions related to high engagement sports brands. More specifically, our study examined the English Premier League (EPL). Our study sought to retrieve data systematically over the same day, weekly,... Read More about Social media conversations about high engagement sports team brands.

Theorising the ‘Security Influencer’ : speaking security, terror and Muslims on social media during the Manchester bombings (2020)
Journal Article
Downing, J., & Dron, R. (2020). Theorising the ‘Security Influencer’ : speaking security, terror and Muslims on social media during the Manchester bombings. New Media and Society, 24(5), https://doi.org/10.1177/1461444820971786

Security studies literature neglects social media’s potential for lay actors to become influential within security debates. This article develops the concept of ‘security influencers’, bringing literature from marketing into the security debate to un... Read More about Theorising the ‘Security Influencer’ : speaking security, terror and Muslims on social media during the Manchester bombings.

Tweeting Grenfell : discourse and networks in critical constructions of British Muslim social boundaries on social media (2019)
Journal Article
Downing, J., & Dron, R. (2020). Tweeting Grenfell : discourse and networks in critical constructions of British Muslim social boundaries on social media. New Media and Society, 22(3), 449-469. https://doi.org/10.1177/1461444819864572

The Grenfell fire has yet to be analysed to understand the event’s implications in relation to construction of social boundaries for British Muslims. In this current research, two methodological approaches are applied to gain understandings of social... Read More about Tweeting Grenfell : discourse and networks in critical constructions of British Muslim social boundaries on social media.

Business IT strategy in action : case study of #PUPRU (2016)
Journal Article
Chen, Y., Griffiths, M., & Dron, R. (2016). Business IT strategy in action : case study of #PUPRU. GSTF journal on business review (Online), 4(4), https://doi.org/10.5176/2010-4804_4.4.399

Predicted key business IT trends through to 2020 acknowledge there will be increased adoption of disruptive technologies that will impact within business contexts (Gartner (1), 2015). These include moves to small-screen marketing, rising value of big... Read More about Business IT strategy in action : case study of #PUPRU.

Pop-Up Research Unit (#PUPRU) : technology strategy in action
Presentation / Conference
Chen, Y., Griffiths, M., & Dron, R. Pop-Up Research Unit (#PUPRU) : technology strategy in action. Presented at 6th Annual GSTF International Conference on Business Strategy in the Age of Disruption (BizStrategy) 2016, Singapore

Predicted key business IT trends through to 2020 acknowledge that there will be increased adoption of disruptive technologies that will impact within business contexts (Gartner (1), 2015). These include moves to small-screen marketing, rising value o... Read More about Pop-Up Research Unit (#PUPRU) : technology strategy in action.