Why has Musk’s tried and tested approach to cultural change failed so badly?
(2022)
Journal Article
Lord, J. (2022). Why has Musk’s tried and tested approach to cultural change failed so badly?
Elon Musk’s recent poll on Twitter is far from a cry for publicity, but a blueprint for the crisis he has created at the social media giant - replicating what he did at Tesla and SpaceX.