Dr Jonathan Lord J.D.Lord@salford.ac.uk
Senior Lecturer
Why has Musk’s tried and tested approach to cultural change failed so badly?
Lord, JD
Authors
Abstract
Elon Musk’s recent poll on Twitter is far from a cry for publicity, but a blueprint for the crisis he has created at the social media giant - replicating what he did at Tesla and SpaceX.
Citation
Lord, J. (2022). Why has Musk’s tried and tested approach to cultural change failed so badly?
| Journal Article Type | Article |
|---|---|
| Publication Date | Dec 30, 2022 |
| Deposit Date | Jan 4, 2023 |
| Publicly Available Date | Jan 4, 2023 |
| Journal | Elite Business |
| Publisher URL | https://elitebusinessmagazine.co.uk/people/item/why-has-musks-tried-and-tested-approach-to-cultural-change-failed-so-badly |
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