Why has Musk’s tried and tested approach to cultural change failed so badly?

Lord, JD

Abstract

Elon Musk’s recent poll on Twitter is far from a cry for publicity, but a blueprint for the crisis he has created at the social media giant - replicating what he did at Tesla and SpaceX.

Citation

Lord, J. (2022). Why has Musk’s tried and tested approach to cultural change failed so badly?

• Journal Article Type: Article
• Publication Date: Dec 30, 2022
• Deposit Date: Jan 4, 2023
• Publicly Available Date: Jan 4, 2023
• Journal: Elite Business
• Publisher URL: https://elitebusinessmagazine.co.uk/people/item/why-has-musks-tried-and-tested-approach-to-cultural-change-failed-so-badly