Branding, authorship and transmedia adaptation in the official products of Studio Ghibli : the "Miyazaki style" in the video games of Ni No Kuni saga (2011-2018)
(2019)
Journal Article
Hernandez Perez, M. (2019). Branding, authorship and transmedia adaptation in the official products of Studio Ghibli : the "Miyazaki style" in the video games of Ni No Kuni saga (2011-2018). Con A de animación, 9, 102-117. https://doi.org/10.4995/caa.2019.11337
Anime is frequently the origin of media-mixes, that is, strategies of production and distribution of transmedia products in the Japanese global markets. Synergies can be formed through collaborative authorships and transmedia adaptations. While there... Read More about Branding, authorship and transmedia adaptation in the official products of Studio Ghibli : the "Miyazaki style" in the video games of Ni No Kuni saga (2011-2018).