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All Outputs (9)

Sustainable tourism management in an internationlised learning environment (2013)
Book Chapter
Bell, R., & Ireland, S. (2013). Sustainable tourism management in an internationlised learning environment. In R. Atfield, & P. Kemp (Eds.), Enhancing Education for Sustainable Development in Business and Management, Hospitality, Leisure, Marketing, Tourism. Higher Education Academy

This chapter describes how European Union (EU) funding through Erasmus Intensive Programmes can be used to enhance the education of sustainable tourism management. It will describe how the mobility afforded to staff and students through the EU grant... Read More about Sustainable tourism management in an internationlised learning environment.

Life, death and everyday experience of social media (2013)
Book Chapter
Greenhill, A., & Fletcher, G. (2013). Life, death and everyday experience of social media. In M. Gillespie, D. John Herbert, & A. Greenhill (Eds.), Social Media and Religious Change (201-217). Berlin: De Gruyter

This chapter explores the online remembrances of people made famous through media-generated activity post-mortem. We explore the observed ritualised practices found on memorial websites (specifically gonetoosoon.org) and present them as examples of c... Read More about Life, death and everyday experience of social media.

Match fixing : an economics perspective (2013)
Book Chapter
Forrest, D. (2013). Match fixing : an economics perspective. In Match-Fixing in International Sports (177-197). Springer. https://doi.org/10.1007/978-3-319-02582-7_10

Match fixing to serve betting interests is certainly as old as organised sport itself, for example it is believed to have been common in the case of eighteenth century professional cricket in England. And in the twentieth century, the history of spor... Read More about Match fixing : an economics perspective.

Conclusions (2013)
Book Chapter
Sirkeci, I. (2013). Conclusions. In Transnational Marketing and Transnational Consumers (65-67). Heidelberg: Springer Berlin. https://doi.org/10.1007/978-3-642-36775-5_5

We have discussed the transnationality of the organisation in reference to the UNCTAD’s measurement. Although it makes sense to analyse the spread of assets, employees, and sales of a firm across national borders, it is also important to consider the... Read More about Conclusions.

Mobility and the Transnationals (2013)
Book Chapter
Sirkeci, I. (2013). Mobility and the Transnationals. In Transnational Marketing and Transnational Consumers (35-58). Heidelberg: Springer Berlin. https://doi.org/10.1007/978-3-642-36775-5_3

Mobile professionals who constantly move through different national boundaries and cultures were called “circulating consumers”. However, these should fall under our wider category of ‘mobile consumers’ and named ‘transnational mobiles’. Hence moveme... Read More about Mobility and the Transnationals.

Targeting and reaching transnationals and transnational mobiles (2013)
Book Chapter
Sirkeci, I. (2013). Targeting and reaching transnationals and transnational mobiles. In Transnational Marketing and Transnational Consumers (59-63). Heidelberg: Springer Berlin. https://doi.org/10.1007/978-3-642-36775-5_4

So far we have established that a significantly large mobile population is out there; immigrants, tourists, students and connected others. The total numbers are expressed in hundreds of millions. Then we also have a potentially larger number of consu... Read More about Targeting and reaching transnationals and transnational mobiles.

Transnationalisation and transnational marketing strategy (2013)
Book Chapter
Sirkeci, I. (2013). Transnationalisation and transnational marketing strategy. In Transnational Marketing and Transnational Consumers (1-23). Berlin: Springer. https://doi.org/10.1007/978-3-642-36775-5_1

The world is in a constant change as are the organisations, the consumers and the ways in which businesses are connected and managed. The two main drastic changes we are concerned with here are, first, the increasing mobility of goods, finances and p... Read More about Transnationalisation and transnational marketing strategy.

Transnationals: transnational consumers and transnational mobile consumers (2013)
Book Chapter
Sirkeci, I. (2013). Transnationals: transnational consumers and transnational mobile consumers. In Transnational Marketing and Transnational Consumers (25-34). Berlin: Springer. https://doi.org/10.1007/978-3-642-36775-5_2

The subheading above may appear confusing but the two terms are used on purpose to provoke debate on the possibility of having two broader segments relating to the transnational marketing era.