The appeal of a town’s separately-branded environments to market segments and the segmented appeal of digital signage
(2010)
Journal Article
Dennis, C., Michon, R., & Newman, A. (2010). The appeal of a town’s separately-branded environments to market segments and the segmented appeal of digital signage. Place Branding and Public Diplomacy, 6(2), 156-175. https://doi.org/10.1057/pb.2010.14
The purpose of this article is to evaluate (i) the segmented appeal of a town centre's separately branded environments; (ii) the role of digital signage in contributing to the atmospherics of a town, building on environmental psychology theory, drawi... Read More about The appeal of a town’s separately-branded environments to market segments and the segmented appeal of digital signage.