Replication and George the Galapagos tortoise
(2019)
Journal Article
Schultz, D., Kerr, G., & Kitchen, P. (2019). Replication and George the Galapagos tortoise. Journal of Marketing Communications, 1-16. https://doi.org/10.1080/13527266.2019.1658465
This paper conceptualises replication research as being one of the most needed areas of ongoing academic activity. Using George the Galapagos tortoise as a metaphor for the lack of replication research, it is argued that only by replicating research... Read More about Replication and George the Galapagos tortoise.