All Outputs (10)

Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions (2022)
Journal Article
Ferreira, L., Giraldi, J., Maheshwari, V., & Oliveira, J. (2022). Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions. International Journal of Event and Festival Management, 13(4), 486-505. https://doi.org/10.1108/ijefm-10-2021-0080

Purpose This paper aims to verify the brand image effects of holding a sport mega-event by investigating the host city's influence on the country's branding, as a tourist destination. Design/methodology/approach This research considered the Rio... Read More about Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions.

Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement (2021)
Journal Article
Pagan, K., Giraldi, J., Maheshwari, V., Paula, A., & Oliveira, J. (2021). Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, 33(4), 481-501. https://doi.org/10.1108/ijwbr-08-2020-0043

Purpose This study aims to analyse the impact of the country of origin of wines on cognitive processing and preferences through brain responses for consumers from the perspective of gender and the level of involvement. Design/methodology/approach... Read More about Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement.

Gender differences: visual attention and attitude toward advertisements (2020)
Journal Article
Boscolo, J., Oliveira, J., Maheshwari, V., & Giraldi, J. (2020). Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence and Planning, 39(2), 300-314. https://doi.org/10.1108/mip-11-2019-0598

Purpose This study examines the differences between genders in visual attention and attitudes toward different types of advertisements. Design/methodology/approach An experimental design using a structured questionnaire and six print advertiseme... Read More about Gender differences: visual attention and attitude toward advertisements.

Importance of ethics and sustainability in the fashion industry: an abstract (2019)
Journal Article
Maheshwari, V., & Fielding, J. (2019). Importance of ethics and sustainability in the fashion industry: an abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (Print), 139-140. https://doi.org/10.1007/978-3-030-02568-7_39

It is widely acknowledged that ethical consumption is increasing and ethical fashion is now in “high demand” (Bray et al. 2011; Domeisen 2006; Manchiraju and Sadachar 2014). However, it is also argued that, although consumers are able to form opinion... Read More about Importance of ethics and sustainability in the fashion industry: an abstract.

Role of organizational career websites for employer brand development (2018)
Journal Article
Gunesh, P., & Maheshwari, V. (2018). Role of organizational career websites for employer brand development. International Journal of Organizational Analysis, 27(1), 149-168. https://doi.org/10.1108/ijoa-01-2018-1327

Purpose The paper aims to demonstrate the utilization of banks’ career website for publicizing the employer branding strategy to enable effective strategic talent relationship management through talent attraction, engagement and retention. Design... Read More about Role of organizational career websites for employer brand development.

Role of attitudes in Brazil's country brand image (2018)
Journal Article
Giraldi, J., Maheshwari, V., Mariutti, F., & Konstantopolou, A. (2018). Role of attitudes in Brazil's country brand image. International Journal of Business and Globalisation, 21(3), 297-307. https://doi.org/10.1504/ijbg.2018.10016574

For the past three decades, the academic community has sought to advance the analysis relating to the image of several countries around the world. However, despite the importance of the theory of attitude in evaluating the image of a country, the maj... Read More about Role of attitudes in Brazil's country brand image.

Analysis of Brazilian fashion sectorial brand identity (2018)
Journal Article
Lourencao, M., Giraldi, J., & Maheshwari, V. (2018). Analysis of Brazilian fashion sectorial brand identity. Research Journal of Textile and Apparel, 22(3), 291-314. https://doi.org/10.1108/rjta-12-2017-0055

Purpose The purpose of the present study is to propose identifying similar characteristics and managerial actions of the sector brand identity elements among the associations that compound the Brasil Fashion System (BFS) brand. Design/methodology... Read More about Analysis of Brazilian fashion sectorial brand identity.

Determinants of brand loyalty: a study of the experience-commitment-loyalty constructs (2014)
Journal Article
Maheshwari, V., Lodorfos, G., & Jacobsen, S. (2014). Determinants of brand loyalty: a study of the experience-commitment-loyalty constructs. International Journal of Business Administration, 5(6), 13-23. https://doi.org/10.5430/ijba.v5n6p13

Marketing strategies for brands have shifted its focus on relationships and value creation that directly links to brand loyalty, is the main focus of this paper and two key factors: brand experience and brand commitment, within automotive sector, are... Read More about Determinants of brand loyalty: a study of the experience-commitment-loyalty constructs.

Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool' (2014)
Journal Article
Maheshwari, V., Lodorfos, G., & Vandewalle, I. (2014). Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'. International Journal of Business and Globalisation, 13(1), 104-121. https://doi.org/10.1504/ijbg.2014.063398

To date, there has been no investigation into the roles and interrelationships of various stakeholder groups in developing place branding. Similarly, there is limited previous research that examines the links between stakeholders, place branding and... Read More about Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'.

Place branding's role in sustainable development (2011)
Journal Article
Maheshwari, V., Vandewalle, I., & Bamber, D. (2011). Place branding's role in sustainable development. Journal of Place Management and Development, 4(2), 198-213. https://doi.org/10.1108/17538331111153188

Purpose The aim of this research is to examine the place brand construct and to establish its role in the sustainable development of a place. This research reviews the evolution, development and effectiveness of the place branding concept from the p... Read More about Place branding's role in sustainable development.