Unleashing corporate communications: social media and conversations with customers
Presentation / Conference
Griffiths, M., & McLean, R. Unleashing corporate communications: social media and conversations with customers. Presented at UKAIS International Conference 2014, St Catherine’s College University of Oxford
This paper reports on a small-scale study that explores the impact of social media adoption and use on and corporate communications and brand image. The research is carried out in two phases; analysis of brand communications via social media; and a s... Read More about Unleashing corporate communications: social media and conversations with customers.