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All Outputs (301)

Design factors-customer behaviour relationship: The mediating role of emotions and cognition (2015)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2015, July). Design factors-customer behaviour relationship: The mediating role of emotions and cognition. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

Although the role of retail environment in general in affecting customer behaviour is highly acknowledged by marketing scholars, the mechanism of the effect is still a promising area of research. This working paper presents a conceptual framework to... Read More about Design factors-customer behaviour relationship: The mediating role of emotions and cognition.

Liminality in recessionary times – the male view (2015)
Presentation / Conference
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinou, K., Barbosa, B., & Fernández-moya, E. (2015, July). Liminality in recessionary times – the male view. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

As an environmental factor contributing to consumer vulnerability (e.g. Baker et al., 2005), the recession is an appropriate context in which to explore the temporal impact on European austerity-burdened consumers. In view of the scant attention in... Read More about Liminality in recessionary times – the male view.

Digital media, football fans and communications : a case study of Salford City FC, a ‘digital football club’ (2015)
Presentation / Conference
a case study of Salford City FC, a ‘digital football club’. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

This paper is written in year one of a five year longitudinal ethnography, six months into my PhD studies. Significant progress has been made so far. I am currently part way through my literature review and I am currently refining my research questio... Read More about Digital media, football fans and communications : a case study of Salford City FC, a ‘digital football club’.

Unlocking social value at the BOP : Building a knowledge transfer platform for Nigerian apiculturists (2015)
Presentation / Conference
Toluwalope, A., & McEachern, M. (2015, June). Unlocking social value at the BOP : Building a knowledge transfer platform for Nigerian apiculturists. Presented at 2nd International Biannual Social Business @Anadolou Conference - Business as if People Mattered, Eskisehir, Turkey

Few studies examine the prospects for businesses within BOP markets to deliver social value. In the context of Nigerian apiculture, which has the potential to provide employment and alleviate poverty for BOP farmers, this paper explores the knowledge... Read More about Unlocking social value at the BOP : Building a knowledge transfer platform for Nigerian apiculturists.

Online brand community engagement : Elaboration Likelihood Model (ELM) perspective (2015)
Presentation / Conference
Poor Rezaei, S. (2015, June). Online brand community engagement : Elaboration Likelihood Model (ELM) perspective. Presented at Researching Social Media : Methods, Frameworks and Insights, Birmingham

The role of online brand communities (OBC) as rich interactive multimedia environment in strategic marketing has dramatically changed over the past 15 years (Baldus, 2015). A wide range of brands has invested on development of these communities to o... Read More about Online brand community engagement : Elaboration Likelihood Model (ELM) perspective.

Employee cynicism - the role of dispositional envy and gossip engagement (2015)
Presentation / Conference
Chang, K., Kuo, K., Kuo, T., & Quinton, S. (2015, May). Employee cynicism - the role of dispositional envy and gossip engagement. Presented at 17th Congress of European Association of Work and Organizational Psychology, Oslo, Norway

Purpose: Employee cynicism is characterised by frustration, disillusionment, as well as contempt toward managers. Inspired by self-evaluation-maintenance theory (Tesser, 1988), this research examined the relationship between employee cynicism and tw... Read More about Employee cynicism - the role of dispositional envy and gossip engagement.

Ecstasi project : Using technology to encourage creativity in the assessment process (2015)
Presentation / Conference
Kutar, M., Griffiths, M., & Wood, J. (2015, March). Ecstasi project : Using technology to encourage creativity in the assessment process. Presented at UK Academy for Information Systems (UKAIS) 2015, Oxford, UK

The notion of creativity has attracted increasing attention in Higher Education in recent years, and is seen to be of importance in a variety of disciplines, not just those which are closely associated with the creative industries. This provides a ch... Read More about Ecstasi project : Using technology to encourage creativity in the assessment process.

Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan (2014)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2014, December). Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan. Presented at Contemporary Marketing Conference, Edinburgh University Business School

The role of shopping environment in deriving customers’ response has been substantially addressed in marketing literature, however, the focus has been considerably limited to certain physical environment factors such as music, light and scent. Less a... Read More about Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan.

Customer engagement persuasion process in online brand communities: Social influence theory perspective (2014)
Presentation / Conference
Poor Rezaei, S., & Heinze, A. (2014, September). Customer engagement persuasion process in online brand communities: Social influence theory perspective. Presented at BAM2014: The Role of The Business School in Supporting Economic and Social Development, Belfast, Ireland

Customer engagement is becoming a more important area in online brand community management. There are a number of competing theories that underline the importance of different types of community members in order to positively influence them for the b... Read More about Customer engagement persuasion process in online brand communities: Social influence theory perspective.

Thematic analysis to explore strategy implementation barriers (2014)
Presentation / Conference
Amjad, M., & Amjad, M. (2014, September). Thematic analysis to explore strategy implementation barriers. Presented at British Academy of Management 2014 Conference, Belfast, UK

Thematic analysis is frequently used in social sciences, but rarely in strategy research. Arguably, poor demarcation, insufficient methodological clarity, limited explanation of analytical process, and rigour issues have contributed towards this. Thi... Read More about Thematic analysis to explore strategy implementation barriers.

Mobile money system development at the base of the pyramid : multiperspectives of networked virtual collaboration (2014)
Presentation / Conference
Mohamad, M., Wood-Harper, T., & Ramlogan, R. (2014, August). Mobile money system development at the base of the pyramid : multiperspectives of networked virtual collaboration. Presented at 73rd Academy of Management Annual Meeting, Orlando, FL.USA

This research explores the enablers and challenges of virtual collaboration on Mobile Money Systems (MMS) as a networked society. We capture different technical, organizational, and personal factors that affect the stakeholders’ collaboration to enha... Read More about Mobile money system development at the base of the pyramid : multiperspectives of networked virtual collaboration.

IT Governance from theory to practice : the importance of accountability (2014)
Presentation / Conference
Janahi, L. (2014, March). IT Governance from theory to practice : the importance of accountability. Presented at The 2nd BCS International IT Conference 2014, Abu Dhabi

It is widely acknowledged that Information Technology (IT) Governance is extremely complex and at the same time equally critical when organisations endeavour to maximize their IT investments. IT Governance provides the means for decision making requi... Read More about IT Governance from theory to practice : the importance of accountability.