Consumers’ trust and popularity of negative posts in social media : a case study on the integration between B2C and C2C business models
(2017)
Presentation / Conference
AlSheikh, S., Shaalan, S., & Meziane, F. (2017, October). Consumers’ trust and popularity of negative posts in social media : a case study on the integration between B2C and C2C business models. Presented at 4th International Conference on Behavioural, Economic, and Socio-Cultural Computing (BESC2017), Krakow, Poland
Trust can be defined as the vulnerability of trustor towards trustee to meet certain expectations. This paper extends the definition of trust to cover digital world and illustrate the trust model used by most of nowadays online stores. The social... Read More about Consumers’ trust and popularity of negative posts in social media : a case study on the integration between B2C and C2C business models.