The conception of branding in not-for-profit SMEs
(2013)
Journal Article
Sun, Q. (2013). The conception of branding in not-for-profit SMEs. International journal of management cases, 15(4), 386-400
A large number of not-for-profit organisations, especially charities, have become more receptive to brands and brand management issues in their search for differentiation and the communication of their services and values (Stride, 2006). However, it... Read More about The conception of branding in not-for-profit SMEs.