European football supporter attitudes toward ambush marketing
(2018)
Journal Article
Burton, N., & Chadwick, S. (2019). European football supporter attitudes toward ambush marketing. International Journal of Sports Marketing and Sponsorship, 20(1), 143-162. https://doi.org/10.1108/ijsms-10-2017-0107
Purpose The purpose of this paper is to explore attitudes towards ambush marketing at the 2016 Union of European Football Associations European Championships, seeking to examine fan affect towards ambush marketing. Design/methodology/approach... Read More about European football supporter attitudes toward ambush marketing.