Dr Gordon Fletcher

Elon Musk’s team-up with Donald Trump is different to how media barons operated in the past. Here’s why
Nov 28, 2024

Summary Elon Musk’s regular posts of strong support for president-elect Donald Trump on his social media platform X and his expected role within the new US administration present a rolling live case study on the role of social media within public and political debate.

Media owners who want to exert their influence and control the public agenda are nothing new. So what can the history of media magnates tell us about the current cosy relationship between Musk and Trump?

People Gordon Fletcher

Summary	Elon Musk’s regular posts of strong support for president-elect Donald Trump on his social media platform X and his expected role within the new US administration present a rolling live case study on the role of social media within public and political debate. Media owners who want to exert their influence and control the public agenda are nothing new. So what can the history of media magnates tell us about the current cosy relationship between Musk and Trump?
People	Gordon Fletcher

Innovative ‘tech book dress’ to feature at MediaCity festival

Innovative ‘tech book dress’ to feature at MediaCity festival
Jun 12, 2024

Summary A new ‘tech book dress’ by Lady Gaga’s ex-designer will feature at the We Invented the Weekend festival in MediaCity this weekend.

People Gordon Fletcher

Summary	A new ‘tech book dress’ by Lady Gaga’s ex-designer will feature at the We Invented the Weekend festival in MediaCity this weekend.
People	Gordon Fletcher

Expert Comment: Why might climate change impact on food prices?
Apr 2, 2024

Summary As the cost-of-living continues to hit consumers hard, the change in the climate is partially responsible for the increase in food prices. Dr Gordon Fletcher, Associate Dean for Research and Innovation at the University of Salford Business School, explains.

People Gordon Fletcher

Summary	As the cost-of-living continues to hit consumers hard, the change in the climate is partially responsible for the increase in food prices. Dr Gordon Fletcher, Associate Dean for Research and Innovation at the University of Salford Business School, explains.
People	Gordon Fletcher

Expert Comment: What can we learn from the collapse of Wilko?
Nov 30, 2023

Summary With MPs currently examining the collapse of Wilko earlier in the year, there are lessons that can be learned for the High Street, argues Dr Gordon Fletcher, School Lead for Research at Salford Business School.

People Gordon Fletcher

Summary	With MPs currently examining the collapse of Wilko earlier in the year, there are lessons that can be learned for the High Street, argues Dr Gordon Fletcher, School Lead for Research at Salford Business School.
People	Gordon Fletcher

We asked ChatGPT to write a company HR policy – and the results were promising
Jun 19, 2023

Summary With the release of artificial intelligence (AI) chatbot ChatGPT in November last year, the world of machine learning and AI has opened up to anyone who wants to use the bot to answer questions. And when OpenAI – the company behind ChatGPT – released its latest language model last March, it meant people could help guide its responses with specific material such as business documents on any topic.

People Gordon Fletcher

Dr Gordon Fletcher's News (5)