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Outputs (67)

Design Thinking and Co-creation in the Business Curriculum (2023)
Journal Article
Fletcher, G., & Kutar, M. (2023). Design Thinking and Co-creation in the Business Curriculum. International Journal of Management and Applied Research, 10(2), 283-297. https://doi.org/10.18646/2056.102.23-022

Business curriculum development is intrinsically linked to the rapidly changing business landscape. Navigating the complexities of this task demands a design thinking approach that places stakeholders at the centre, focusing on obtaining valuable ins... Read More about Design Thinking and Co-creation in the Business Curriculum.

Digital Maturity and SMEs: evaluating the application of a digital maturity assessment tool (2023)
Conference Proceeding
Obu-Cann, E., Fletcher, G., Griffiths, M., Kutar, M., & Krishnan-Harihara, S. (2023). Digital Maturity and SMEs: evaluating the application of a digital maturity assessment tool.

The challenges of undertaking digital transformation within Small and Medium Enterprises (SMEs) are multiple. The constraints of limited resources and a lack of clear strategic purpose for the transformation are readily evident across many existing c... Read More about Digital Maturity and SMEs: evaluating the application of a digital maturity assessment tool.

Creating effective management simulations: rapidly, responsibly, relevantly (2023)
Book Chapter
Fletcher, G. (2023). Creating effective management simulations: rapidly, responsibly, relevantly. In I. Deliyannis (Ed.), Gamification - Analysis, Design, Development and Ludification (99-114). London: IntechOpen. https://doi.org/10.5772/intechopen.100781

This chapter presents a critical discussion of the current state of management simulations and considers this specific genre of software against the backdrop of wholesale gamification of activities within organizations and the widespread popularity o... Read More about Creating effective management simulations: rapidly, responsibly, relevantly.

Management and visualisation: seeing beyond the strategic (2022)
Book
Fletcher, G. (2022). Management and visualisation: seeing beyond the strategic. London: Routledge. https://doi.org/10.4324/9781003304166

As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the re... Read More about Management and visualisation: seeing beyond the strategic.

Creative Problem Solving: A visual provocations book (2022)
Book
Fletcher, G. (2022). Creative Problem Solving: A visual provocations book. University of Salford. https://doi.org/10.17866/RD.SALFORD.20343492.V1

Visual provocations relating to problem solving and decision-making. Covers a range topics with visually provocative imagery generated by AI. This book provides indicative prompts for visualising abstract concepts (i.e. many concepts found in busines... Read More about Creative Problem Solving: A visual provocations book.

Informative web content guidelines: A practitioner model for online content effectiveness (2022)
Thesis
Muirhead, J. (in press). Informative web content guidelines: A practitioner model for online content effectiveness. (Thesis). University of Salford

With the rise of the world wide web, many organisations publish large knowledge bases as online informative content, enabling access for their current and potential stakeholders, customers, and service users. Providing universal access to information... Read More about Informative web content guidelines: A practitioner model for online content effectiveness.

The single silo university (2021)
Book Chapter
Fletcher, G., Dron, R., & Gimeno, M. (2021). The single silo university. In D. Remenyi (Ed.), Excellence in university leadership and management : case histories. Academic Conferences International

In 2015, the University of Salford committed to a new five-year institutional strategy. A hallmark of this strategy was the focus on the undeviating single priority of industrial collaboration. The clarity and simplicity of this approach was challeng... Read More about The single silo university.

The impact of Human Choice and Computers and Technical Committee 9 on ICTs and society : a critical sociotechnical tale (2021)
Book Chapter
Kreps, D., & Fletcher, G. (2021). The impact of Human Choice and Computers and Technical Committee 9 on ICTs and society : a critical sociotechnical tale. In M. Goedicke, E. Neuhold, & K. Rannenberg (Eds.), Advancing Research in Information and Communication Technology : IFIP's exciting first 60+ years, views from the Technical Committees and Working Groups (363-380). Springer International Publishing. https://doi.org/10.1007/978-3-030-81701-5_15

In this chapter we briefly recount the history of the Human Choice and Computers conference series, and of Technical Committee 9, and show that not only has there been a marked focus, over more than four decades, on a critical and sociotechnical appr... Read More about The impact of Human Choice and Computers and Technical Committee 9 on ICTs and society : a critical sociotechnical tale.

Platform gambling and the redistribution of wealth in the land-based betting industry : a critical realist case study (2021)
Thesis
Wheaton, J. Platform gambling and the redistribution of wealth in the land-based betting industry : a critical realist case study. (Thesis). University of Salford

This qualitative study critically evaluates the development of platform gambling – the network of fixed odds betting terminals, self-service betting terminals and online gambling – within the United Kingdom’s land-based betting industry. The study sp... Read More about Platform gambling and the redistribution of wealth in the land-based betting industry : a critical realist case study.

Multiple perspectives of a knowledge-based Innovation Ecosystem : the case of Khalifa Fund for enterprise development in the UAE (2021)
Thesis
the case of Khalifa Fund for enterprise development in the UAE. (Thesis). University of Salford

This research addresses adopts the multiple perspectives theory to explore the key factors of the Innovation Ecosystems in the United Arab Emirates (UAE). It offers systemic point of view for how innovation can be transformed from an event to be a su... Read More about Multiple perspectives of a knowledge-based Innovation Ecosystem : the case of Khalifa Fund for enterprise development in the UAE.

The future is visual management (2020)
Book Chapter
Fletcher, G. The future is visual management. In J. Metselaar (Ed.), Strategic Management in the Age of Digital Transformation. Diamond Scientific Publishing/Proud Pen. Manuscript submitted for publication

This chapter describes the development of the use of visualisation techniques within management planning and decision-making processes towards the realisation of visual management. By drawing on exemplars and vignettes of visualisations that have bee... Read More about The future is visual management.

Digital transformation during a lockdown (2020)
Journal Article
Fletcher, G., & Griffiths, M. (2020). Digital transformation during a lockdown. International Journal of Information Management, 55, 102185. https://doi.org/10.1016/j.ijinfomgt.2020.102185

These are indeed exceptional and historic times, a global pandemic and public health emergency sitting side by side with heightened public awareness of the injustices of decades of institutional racism. This article considers the current pandemic and... Read More about Digital transformation during a lockdown.

Digital and Social Media Marketing (2020)
Book
(2020). A. Heinze, G. Fletcher, T. Rashid, & A. Cruz (Eds.), Digital and Social Media Marketing. Taylor and Francis. https://doi.org/10.4324/9780429280689

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight i... Read More about Digital and Social Media Marketing.

Service innovation and transformation : the case of WeChat (2019)
Book Chapter
Chen, Y., & Zhao, W. (2019). Service innovation and transformation : the case of WeChat. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: A Results-Driven Approach (174-181). Routledge

Business innovation is closely associated with the enterprise boundary, focusing on internal control to carry out innovation activities and use internal innovation resources. But this format faces the challenge of knowledge dispersion, information di... Read More about Service innovation and transformation : the case of WeChat.

Strategic Digital Transformation : a results-driven approach (2019)
Book
Fenton, A., Fletcher, G., & Griffiths, M. (2019). Strategic Digital Transformation : a results-driven approach. Oxon: Routledge

Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Intern... Read More about Strategic Digital Transformation : a results-driven approach.

Understanding how others see your organisation (2019)
Book Chapter
Kane, S. (2019). Understanding how others see your organisation. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: a results-driven approach (86-94). Oxon: Routledge

Armed with an understanding of influential external changes, knowledge of the value created by these changes and an awareness of what competitors are doing in response, the spotlight now turns internally to understanding your own organisation in the... Read More about Understanding how others see your organisation.

Managing your human resources : sequential-tasking and maker time (2019)
Book Chapter
Lord, J., & Fenton, A. (2019). Managing your human resources : sequential-tasking and maker time. In A. Fenton, M. Griffiths, & G. Fletcher (Eds.), Strategic Digital Transformation: a results-driven approach (157-164). Oxon: Routledge

This chapter focuses on the human resource issues faced in the “always on” VUCA (Volatile, Uncertain, Complex and Ambiguous) world. With all of the benefits and flexibility of mobile digital working and data-driven management, this can also have nega... Read More about Managing your human resources : sequential-tasking and maker time.

Hiding in the light : recognising UK mid size businesses as a distinct category and their economic and social value to the nation (2019)
Report
McKenna, S., Fletcher, G., & Griffiths, M. (2019). Hiding in the light : recognising UK mid size businesses as a distinct category and their economic and social value to the nation

For most, the term ‘mid size business’ (MSB) usually conjures up images of very little – or confusion with the SME concept. Despite their tremendous performance and contribution, MSBs remain unrecognised and underserved. Too big to benefit fro... Read More about Hiding in the light : recognising UK mid size businesses as a distinct category and their economic and social value to the nation.

Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd (2018)
Journal Article
Heinze, A., Griffiths, M., Fenton, A., & Fletcher, G. (2018). Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd. Global Business and Organizational Excellence, 37(4), 6-13. https://doi.org/10.1002/joe.21859

To attract a generation of workers and consumers who have never known a world without Wi-Fi, smartphones, or social media, organizations increasingly have no choice but to incorporate digital technology into every aspect of their operations and proce... Read More about Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd.

Digital business evolution : lessons from a decade of KTP industry projects (2018)
Presentation / Conference
Griffiths, M., Heinze, A., Fenton, A., & Fletcher, G. (2018, March). Digital business evolution : lessons from a decade of KTP industry projects. Presented at UK Academy for Information Systems Conference, Oxford, UK

Digital transformation is a daunting process for many business leaders, who sometimes find themselves in unfamiliar territory. This challenge is particularly prominent for resource-stretched and multi-skilled small and medium sized enterprises (SMEs)... Read More about Digital business evolution : lessons from a decade of KTP industry projects.

Skeuomorphic reassurance : personhood and dementia (2016)
Presentation / Conference
Kreps, D., Burmeister, O., & Blaynee, J. (2016, September). Skeuomorphic reassurance : personhood and dementia. Presented at 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, Proceedings, Salford, UK

This paper introduces the concept of ‘skeomorphic reassurance’ as a guiding principle for human interfaces in technological development and design, particularly for older people and people with dementia (PwD). Skeuomorphs exhibit decorative design el... Read More about Skeuomorphic reassurance : personhood and dementia.

Human choice and computers : an ever more intimate relationship (2016)
Journal Article
Kreps, D., Fletcher, G., & Griffiths, M. (2016). Human choice and computers : an ever more intimate relationship. The future of identity in the information society : 4th IFIP WG 9.2, 9.6, 11.6, 11.7/Fidis International Summer School, Brno, Czech Republic, September 1-7, 2008, revised selected papers / Vashek Matyáš ... [et al.] (eds.), 474, 9-21. https://doi.org/10.1007/978-3-319-44805-3

Since 1974, the Human Choice and Computers (HCC) conference series has firmly remained at the cutting edge of innovative thinking about the interface between the social and technology. This introductory chapter to the proceedings of the 12th Human Ch... Read More about Human choice and computers : an ever more intimate relationship.

Creatively prototyping the future high street (2016)
Journal Article
Fletcher, G., Greenhill, A., Griffiths, M., Holmes, K., & McLean, R. (2016). Creatively prototyping the future high street. Production Planning and Control, 27(6), 477-489. https://doi.org/10.1080/09537287.2016.1147094

This paper gives a voice to a range of community and individual stakeholders who would not generally be heard in the conventional town planning process. We present a methodological technique, described as creative prototyping, that has at its heart,... Read More about Creatively prototyping the future high street.

The social supply chain and the future high street (2016)
Journal Article
Fletcher, G., Greenhill, A., Griffiths, M., & McLean, R. (2016). The social supply chain and the future high street. Supply Chain Management, 22(1), 78-91. https://doi.org/10.1108/SCM-05-2014-0154

Purpose: The paper examines how independent social and commercial activities have developed in response to the perceived decline in the UK High Street and in response to the challenges of increasing digital retailing opportunities. This examination i... Read More about The social supply chain and the future high street.

The social supply chain and the future high street (2016)
Journal Article
Fletcher, G., Greenhill, A., Griffiths, M., & McLean, R. (2016). The social supply chain and the future high street. Supply Chain Management, 21(1), 78-91. https://doi.org/10.1108/SCM-05-2014-0154

Purpose: The paper examines how independent social and commercial activities have developed in response to the perceived decline in the UK High Street and in response to the challenges of increasing digital retailing opportunities. This examination i... Read More about The social supply chain and the future high street.

Social media (2016)
Book Chapter
Fenton, A., & Mohamad, M. (2016). Social media. In A. Heinze, & G. Fletcher (Eds.), Digital and social media marketing : a results-driven approach (190-213). Routledge

In this chapter you will: 1) understand the dynamics of social media-based communities, their composition and behaviours 2) learn to conduct a social media audit including competitor analysis 3) recognise the importance of a blog as a centre of... Read More about Social media.

A critical investigation of electronic patient records in the NHS in England : tracing an elusive object through its actor-network (2014)
Thesis
Goff, M. A critical investigation of electronic patient records in the NHS in England : tracing an elusive object through its actor-network. (Thesis). University of Salford

This study is a critical investigation of electronic patient records in the National Health Service in England. It explores whether EPRs benefit clinicians in the context of a technology that has been explicitly designed to fulfil multiple purposes,... Read More about A critical investigation of electronic patient records in the NHS in England : tracing an elusive object through its actor-network.

Science fiction prototypes in educational and business settings (2013)
Presentation / Conference
Fletcher, G., Greenhill, A., Griffiths, M., & McLean, R. (2013, November). Science fiction prototypes in educational and business settings. Presented at 3rd Immersive Education Summit, King's College London

This paper examines the intended purpose of Science Fiction Prototypes (SFP) in conjunction with the significance and use of workshops in business education. We explore why the SFP as a form of education delivery has proven to be popular. Finally we... Read More about Science fiction prototypes in educational and business settings.

Laboring online : Are there “new” labor processes in virtual game worlds? (2013)
Journal Article
Greenhill, A., & Fletcher, G. (2013). Laboring online : Are there “new” labor processes in virtual game worlds?. Journal of the Association for Information Systems, 14(11),

As unemployment figures rise in the developed world, questions regarding the meaning of “labor” and the intrinsic ”value” of work re-emerge. This paper examines labor practices in virtual game worlds to extend existing theoretical explorations regard... Read More about Laboring online : Are there “new” labor processes in virtual game worlds?.

Making Madlab : a creative space for innovation and creating prototypes (2013)
Journal Article
Bell, F., Fletcher, G., Greenhill, A., Griffiths, M., & McLean, R. (2013). Making Madlab : a creative space for innovation and creating prototypes. Technological Forecasting and Social Change, 84, 43-53. https://doi.org/10.1016/j.techfore.2013.09.004

This paper presents Manchester Digital Laboratory (MadLab) as an “organisation as prototype” in terms of its innovation; emphasising its permeability to external collaboration and internal structure. We present the accumulation of experience and insp... Read More about Making Madlab : a creative space for innovation and creating prototypes.

Identifying functions and characters for science fiction prototyping (2013)
Presentation / Conference
Fletcher, G., Greenhill, A., Griffiths, M., & McLean, R. (2013, September). Identifying functions and characters for science fiction prototyping. Presented at British Academy of Management Annual Conference, Aintree Racecourse, Liverpool

The use of Science Fiction Prototypes (SFP) for policy, business and community organisation forecasting and planning is an increasingly popular approach. Examples of recent use of this technique can be found among individuals and organisations such a... Read More about Identifying functions and characters for science fiction prototyping.

Social Media Monitoring visualisation: What do we have to look for? (2013)
Presentation / Conference
Hackett, C., Fletcher, G., & Heinze, A. (2013, March). Social Media Monitoring visualisation: What do we have to look for?. Presented at 18th UKAIS Annual Conference, Worcester College, Oxford, UK

The need for accurate and readily understandable social media monitoring is an issue faced by any organisation irrespective of their size or current levels of engagement with social media. It is increasingly a truism of social media that if an organi... Read More about Social Media Monitoring visualisation: What do we have to look for?.

Life, death and everyday experience of social media (2013)
Book Chapter
Greenhill, A., & Fletcher, G. (2013). Life, death and everyday experience of social media. In M. Gillespie, D. John Herbert, & A. Greenhill (Eds.), Social Media and Religious Change (201-217). Berlin: De Gruyter

This chapter explores the online remembrances of people made famous through media-generated activity post-mortem. We explore the observed ritualised practices found on memorial websites (specifically gonetoosoon.org) and present them as examples of c... Read More about Life, death and everyday experience of social media.

The Trojan Horse(s) of "Hello World" culture : the story of Sony PSP domestication through the eyes of the Homebrew users (2012)
Thesis
Amin, M. The Trojan Horse(s) of "Hello World" culture : the story of Sony PSP domestication through the eyes of the Homebrew users. (Thesis). University of Salford

Technology that is released to the public is often "locked down" or "tethered" ready for domestication by the regular user in the way that the manufacturer believes that it will be used (Zittrain, 2007). However, when users such as the hacker users... Read More about The Trojan Horse(s) of "Hello World" culture : the story of Sony PSP domestication through the eyes of the Homebrew users.

A day in the digital life: a preliminary sousveillance study (2011)
Presentation / Conference
Fletcher, G., Griffiths, M., & Kutar, M. (2011, September). A day in the digital life: a preliminary sousveillance study. Presented at A Decade in Internet Time Symposium on the Dynamics of the Internet and Society, University of Oxford

A decade ago, Castells argued that most surveillance would have no directly damaging consequences. He proposed that what should be of more concern were the unpredictable consequences of our over-exposed lives, the lack of explicit rules for on-line b... Read More about A day in the digital life: a preliminary sousveillance study.

Can we make higher education relevant to the needs of the search & social media marketing industry? (2011)
Presentation / Conference
Heinze, A., & Fletcher, G. (2011, July). Can we make higher education relevant to the needs of the search & social media marketing industry?. Presented at 6th Education in a Changing Environment Conference, Creativity and Engagement in Higher Education, Salford, Greater Manchester

Higher education institutions are often criticised for their lack of relevant educational courses that will equip students with the skills to meet specific industry needs. The issue of relevant education has been of particular significance to highly... Read More about Can we make higher education relevant to the needs of the search & social media marketing industry?.

Reframing online shopping through innovative and organic user-oriented design (2011)
Book Chapter
Greenhill, A., & Fletcher, G. (2011). Reframing online shopping through innovative and organic user-oriented design. In H. Isomäki, & S. Pekkola (Eds.), Reframing Humans in Information Systems Development (243-262). Springer. https://doi.org/10.1007/978-1-84996-347-3_15

The structure and form of the Web is defined by specific design elements; its protocols, the scope of acceptable file formats and the capability of clients. These elements are intentionally minimal constraints but nonetheless structure what can be ac... Read More about Reframing online shopping through innovative and organic user-oriented design.

#uksnow: webscience weather watch (2010)
Presentation / Conference
Kreps, D., & Fletcher, G. (2010, October). #uksnow: webscience weather watch. Presented at Internet Research 11.0, Gothenburg, Sweden

Exploring "Events" as an Information Systems Research Methodology (2009)
Book Chapter
Greenhill, A., & Fletcher, G. (2009). Exploring "Events" as an Information Systems Research Methodology. In Human Computer Interaction: Concepts, Methodologies, Tools, and Applications. IGI Global. https://doi.org/10.4018/9781878289919.ch123

In this article we build upon existing research and commentary from a variety of disciplinary sources, including information systems, organisational and management studies, and the social sciences that focus upon the meaning, significance and impact... Read More about Exploring "Events" as an Information Systems Research Methodology.

Exploring "Events" as an Information Systems Research Methodology (2009)
Book Chapter
Greenhill, A., & Fletcher, G. (2009). Exploring "Events" as an Information Systems Research Methodology. In Cross-Disciplinary Advances in Human Computer Interaction: User Modeling, Social Computing, and Adaptive Interfaces (108-121). IGI Global. https://doi.org/10.4018/978-1-60566-142-1.ch007

In this article we build upon existing research and commentary from a variety of disciplinary sources, including information systems, organisational and management studies, and the social sciences that focus upon the meaning, significance and impact... Read More about Exploring "Events" as an Information Systems Research Methodology.

The Polysemy of Human-Computer Interaction (2009)
Book Chapter
Greenhill, A., & Fletcher, G. (2009). The Polysemy of Human-Computer Interaction. In P. Saariluoma, & H. Isomaki (Eds.), Future Interaction Design II (175-190). London: Springer

This chapter provides exemplars of the influence of digital artifacts upon cultural experiences. We argue that the associations between people and artifacts, and specifically digital artifacts, is an increasingly dense, interwoven, and pivotal aspect... Read More about The Polysemy of Human-Computer Interaction.

Blog/shop: it is authentic so don't worry^^^ (2009)
Journal Article
Fletcher, G., & Greenhill, A. (2009). Blog/shop: it is authentic so don't worry^^^. Journal of Information, Communication and Ethics in Society, 7(1), 39-53. https://doi.org/10.1108/14779960910938089

Purpose – The popularity and persistence of Blogshops raises ethical issues regarding the presentation of the female teenage owners’ “self” to others and the relationship they maintain with buyers and other owners. Design/methodology/approach – Thi... Read More about Blog/shop: it is authentic so don't worry^^^.

Going offline: An exploratory cultural artifact analysis of an internet dating site’s development trajectories (2007)
Journal Article
Fletcher, G., & Light, B. (2007). Going offline: An exploratory cultural artifact analysis of an internet dating site’s development trajectories. International Journal of Information Management, 27(6), 422-431

In this study we develop a theorization of an Internet dating site as a cultural artifact. The site, Gaydar, is targeted at gay men. We argue that contemporary received representations of their sexuality figure heavily in the site’s focus by providi... Read More about Going offline: An exploratory cultural artifact analysis of an internet dating site’s development trajectories.

The object and the event: The power in things (2007)
Presentation / Conference
Fletcher, G., & Greenhill, A. (2007, July). The object and the event: The power in things. Presented at Critical Management Studies, University of Manchester

This paper examines information and communications technology artefacts as a subset of the broader range of cultural items that surround and pervade contemporary experiences of the everyday. Within this context the paper utilises the critical perspec... Read More about The object and the event: The power in things.

Exploring ‘events’ as an information systems research methodology (2007)
Journal Article
Fletcher, G., & Greenhill, A. (2007). Exploring ‘events’ as an information systems research methodology. International Journal of Technology and Human Interaction, 3(1), 1-16. https://doi.org/10.4018/jthi.2007010101

This paper builds upon existing research and commentary from a variety of disciplinary sources including Information Systems, Organisational and Management Studies, and the Social Sciences that focus upon the meaning, significance and impact of ‘even... Read More about Exploring ‘events’ as an information systems research methodology.

Fight club: culture, conflict and everyday life amongst an online 'community' (2006)
Journal Article
Fletcher, G., Campbell, J., & Greenhill, A. (2006). Fight club: culture, conflict and everyday life amongst an online 'community'. International Journal of Web Based Communities, 2(4), 474-489. https://doi.org/10.1504/IJWBC.2006.011771

This paper examines a specific online community and the degree to which participants' association is constituted and reinforced through conflict. We sample the existing literature regarding online communities in an historical sense and critique the p... Read More about Fight club: culture, conflict and everyday life amongst an online 'community'.

We like… cultural traits in cyberculture (2006)
Book Chapter
Fletcher, G., & Greenhill, A. (2006). We like… cultural traits in cyberculture. In K. Morgan, C. Brebbia, & J. Spector (Eds.), The internet society II: advances in education, commerce & governance (235-244). Southampton, England / Boston,USA: WIT Press

An index of fame: critical identifications of fame in the 'social laboratory' (2004)
Journal Article
Fletcher, G. (2004). An index of fame: critical identifications of fame in the 'social laboratory'

This paper discusses the presentation of fame that can be identified through popular search terms. These terms reveal how the rapidly shifting interest in individual identities of ‘fame’ are cast against a continuous sequence of expected and unexpect... Read More about An index of fame: critical identifications of fame in the 'social laboratory'.

Cargo Cults in Java (2004)
Other
Fletcher, G. (2004). Cargo Cults in Java. [Conference Proceedings]

This paper is a personal account of my experience of teaching Java programming to undergraduate and postgraduate students. These students enter their respective subjects with no previous Java programming knowledge. However, the undergraduate students... Read More about Cargo Cults in Java.

The social construction of electronic space (1996)
Journal Article
Fletcher, G., & Greenhill, A. (1996). The social construction of electronic space. Social Semiotics, 6(2), 179-198. https://doi.org/10.1080/10350339609384472

Computer‐mediated communication is a phenomenon of post‐industrial society. As a consequence of the interactivity and persistent textual nature of this form of communication, new spaces of sociality are constructed which can be analysed and interpret... Read More about The social construction of electronic space.

Academic referencing of Internet-based resources (1995)
Journal Article
Fletcher, G., & Greenhill, A. (1995). Academic referencing of Internet-based resources. Aslib Proceedings, 47(11/12), 245-252. https://doi.org/10.1108/eb051402

Despite the rapid growth of the Internet during 1994 and 1995 no adequate or consistent method of referencing material from this source has been developed. Failure to address this issue will result in Internet resources not being awarded full recogni... Read More about Academic referencing of Internet-based resources.

Academic referencing of Internet-based resources (1995)
Journal Article
Fletcher, G., & Greenhill, A. (1995). Academic referencing of Internet-based resources. Australian Library Journal, 44(4), 177-187. https://doi.org/10.1080/00049670.1995.10755721

The rapid growth of the Internet has outstripped conventions for citing material from that source. Distinguishing material as a [computer file] does not provide sufficient information about the platform necessary for reading it. The URL provides usef... Read More about Academic referencing of Internet-based resources.

From search engine optimisation to search engine marketing management: development of a new area for information systems research
Presentation / Conference
Heinze, A., Fletcher, G., & Chadwick, C. From search engine optimisation to search engine marketing management: development of a new area for information systems research. Presented at UK Academy for Information Systems 15th Annual Conference 2010 “Information Systems: Past, Present and Looking to the Future”, Oriel College, University of Oxford

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and use... Read More about From search engine optimisation to search engine marketing management: development of a new area for information systems research.

Gay men, Gaydar and the commodification of difference
Journal Article
Light, B., Fletcher, G., & Adam, A. Gay men, Gaydar and the commodification of difference. Information Technology and People, 21(3), 300-314. https://doi.org/10.1108/09593840810896046

Purpose To investigate ICT mediated inclusion and exclusion in terms of sexuality through a study of a commercial social networking website for gay men Design/methodology/approach The paper uses an approach based on technological inscription and t... Read More about Gay men, Gaydar and the commodification of difference.

Twitter sentiment analysis: The case of mobile network outage
Other
Hackett, C., Heinze, A., & Fletcher, G. Twitter sentiment analysis: The case of mobile network outage. Salford

In July 2012 O2 experience an extensive mobile network outage affecting a significant proportion of customers. This study looks at how the sentiment of tweets about mobile phone operators changed during and after this incident.

Conflict and identity shape shifting in an online financial community
Journal Article
Campbell, J., Fletcher, G., & Greenhill, A. Conflict and identity shape shifting in an online financial community. Information Systems Journal, 19, 461-478. https://doi.org/10.1111/j.1365-2575.2008.00301.x

This paper challenges traditional explorations of online communities that have relied upon assumptions of trust and social cohesion. In the analysis presented here, conflict becomes more than just dysfunctional communication and provides an alternat... Read More about Conflict and identity shape shifting in an online financial community.