Dr Taha Mansouri's Outputs (2)

Identifying the threshold concepts in teaching marketing: A pedagogic research (2024)
Presentation / Conference
Mansouri, T., & Torkestani, M. (2024, May). Identifying the threshold concepts in teaching marketing: A pedagogic research. Presented at Learning, Teaching & Student Experience 2024, Birmingham

This research examines key threshold concepts in marketing pedagogy. It explores the fundamental principles that are essential for marketing education. The study provides insights for educators and enhance the learning experience for students.

Customer satisfaction fuzzy cognitive map in banking industry (2008)
Presentation / Conference
Reza Nasserzadeh, S., Hamed Jafarzadeh, M., Mansouri, T., & Sohrabi, B. (2008, June). Customer satisfaction fuzzy cognitive map in banking industry. Presented at 10th IBIMA Conference, Kuala Lumpur, Malaysia

Customer satisfaction is one of the key factors in modern marketing and customers' behavior analysis. Banking industry is one of the numerous services in which the customer satisfaction has had an ever increasing importance in the corresponding resea... Read More about Customer satisfaction fuzzy cognitive map in banking industry.