Prof Vish Maheshwari
| Biography | I possess extensive senior leadership experience and have agile management skills to lead, manage, develop, and motivate high performing teams. I have experience of leading strategic priorities for income diversification, implementing richer pedagogies, enhancement of students' learning experience and internationalisation for the sustained delivery of inclusive growth. At Salford Business School, I have successfully introduced a new student experience and engagement framework (SE2), developed Academic Personal Tutor roles, and implemented range of student success and intervention strategic initiatives, and a future-focused skills based digital capabilities’ plan delivered through education technologies (EdTech) and global outlook. I have successfully implemented an active engagement mechanism that has streamlined all major touchpoints of a student’s learning lifecycle. Using timely monitoring and evaluation of intervention support I have led significant improvements in student retention and timely completion. Externally, I am actively involved with professional bodies such as CABS, QAA, AACSB, EFMD and CIM to keep abreast of academic and professional standards. Additionally, I lead on working with a range of organisations such as Edumundo, Bodyswaps and Microsoft to provide simulated and experiential learning packages to support curriculum delivery. I am experienced in generating income streams beyond traditional means. In 2021, I led a successful competitive tender worth £5.7m to deliver academic programmes and apprenticeship courses for Ministry of Defence personnel. On the research front, I have been successful in acquiring small-scale research grants such as British Academy’s Newton Fund and Santander’s International Research Excellence Award and QR-GCRF fund. I am an experienced doctoral research supervisor with ten successful completions to my credit. I am also an experienced research examiner, having examined multiple theses, both internally and externally at various UK and international HEIs. I have published on educational technology, student engagement and inclusive teaching practices in addition to the broader marketing and brand management subject discipline. I am a Senior Fellow of the Higher Education Academy, QAA Reviewer, Fellow and Senior Examiner for the Chartered Institute of Marketing, hold visiting Professorship at HEIs in Brazil and Vietnam, and work in external advisory role both in the UK and internationally. As a member of the senior leadership team, I make active representation at a range of regional, national, and international events. |
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| Research Interests | Digital Marketing EdTech and its implementation in Higher Education Neuro Marketing Branding and Strategic Brand Management Consumer Behaviour |
| PhD Supervision Availability | Yes |
| PhD Topics | Consumer Behaviour, Digital Marketing EdTech in Student Experience Success |