Mr Noel Mellor's Outputs (3)

Freddy Krueger: The Life and Legacy of a Brand Boogeyman (2024)
Presentation / Conference
Mellor, N. (2024, November). Freddy Krueger: The Life and Legacy of a Brand Boogeyman. Paper presented at A Nightmare on Elm Street @ 40, University of Nottingham

The relationship between cinema as both art form and product is as complex as it is controversial. This paper explores this intricate dynamic during the era of home video, where the new physicality of film created a more emphatic approach to movie ma... Read More about Freddy Krueger: The Life and Legacy of a Brand Boogeyman.

“The souls of the children … Give me strength”: 1980s Horror Movie Marketing and the Life and Death of the “Brand Boogeymen” (2024)
Journal Article
Mellor, N. (2024). “The souls of the children … Give me strength”: 1980s Horror Movie Marketing and the Life and Death of the “Brand Boogeymen”. #Journal not on list, 7(1), 41–63

This article examines the socio-economic landscape of the 1980s and how brand marketing was used to take advantage of high concepts, home video and audience appetites to help establish some of the most enduring horror films of all time. It will discu... Read More about “The souls of the children … Give me strength”: 1980s Horror Movie Marketing and the Life and Death of the “Brand Boogeymen”.

Why are we wearing bras on our heads? (2019)
Presentation / Conference Contribution

This paper considers perceptions of the occult in 1980s genre film, with particular focus on how satanic ritual, demonic possession and resurrection are used for darkly comedic effect.

It also discusses how, in a rapidly-evolving technological ag... Read More about Why are we wearing bras on our heads?.