Mr Maxwell Kimamo

Biography	I am currently doing my PhD in Digital Business at The University of Salford and also lecture a module titled Digital Business and New Technology at The University of Chester: Centre for Professional and Economic Development. My netnographic research is about how brand equity exists within official and Fan TV YouTube channels of football clubs. Earlier in my life's journey I completed my MSc in Digital Marketing at Salford Business School where I was able to gain knowledge on the following areas: Service and Marketing Management, Digital Innovation, Digital Marketing and Analysis, and Search and Social Media Marketing. I then went on to complete my MSc thesis titled: Influence of Social media marketing on Selection of footwear brands by the youth in the UK . My key interests and technical skills are based on brand equity, digital marketing, digital business, sport in the digital world and netnography. I have also worked in the service industry at different venues in Manchester including Old Trafford (Manchester United) and as photographer for Artville Entertainment in Kenya.
Research Interests	Digital Business Digital Marketing Brands Brand Equity Sports Football

Biography

I am currently doing my PhD in Digital Business at The University of Salford and also lecture a module titled Digital Business and New Technology at The University of Chester: Centre for Professional and Economic Development. My netnographic research is about how brand equity exists within official and Fan TV YouTube channels of football clubs.
Earlier in my life's journey I completed my MSc in Digital Marketing at Salford Business School where I was able to gain knowledge on the following areas: Service and Marketing Management, Digital Innovation, Digital Marketing and Analysis, and Search and Social Media Marketing. I then went on to complete my MSc thesis titled: Influence of Social media marketing on Selection of footwear brands by the youth in the UK .
My key interests and technical skills are based on brand equity, digital marketing, digital business, sport in the digital world and netnography.
I have also worked in the service industry at different venues in Manchester including Old Trafford (Manchester United) and as photographer for Artville Entertainment in Kenya.

Research Interests

Digital Business
Digital Marketing
Brands
Brand Equity
Sports
Football