Mr Maxwell Kimamo
| Biography | I am currently doing my PhD in Digital Business at The University of Salford and also lecture a module titled Digital Business and New Technology at The University of Chester: Centre for Professional and Economic Development. My netnographic research is about how brand equity exists within official and Fan TV YouTube channels of football clubs. Earlier in my life's journey I completed my MSc in Digital Marketing at Salford Business School where I was able to gain knowledge on the following areas: Service and Marketing Management, Digital Innovation, Digital Marketing and Analysis, and Search and Social Media Marketing. I then went on to complete my MSc thesis titled: Influence of Social media marketing on Selection of footwear brands by the youth in the UK . My key interests and technical skills are based on brand equity, digital marketing, digital business, sport in the digital world and netnography. I have also worked in the service industry at different venues in Manchester including Old Trafford (Manchester United) and as photographer for Artville Entertainment in Kenya. |
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| Research Interests | Digital Business Digital Marketing Brands Brand Equity Sports Football |