Dr Amir Khan's Outputs (4)

Bridging ESG, Financial Performance and Social Media Influence: Unpacking Parent-Subsidiary Firms Dynamics for Sustainable Development (2025)
Presentation / Conference Contribution

This paper aims to investigate the interplay between ESG performance, fi nancial performance, and institutional
distance between home and host countries, examining how these factors infl uence brand sentiments on social media
and contribute to en... Read More about Bridging ESG, Financial Performance and Social Media Influence: Unpacking Parent-Subsidiary Firms Dynamics for Sustainable Development.

Analysing consumer buying behaviour towards online streaming services (2025)
Journal Article

Online video streaming services industry has experienced a radical shift among consumer choices towards entertainment content. It is not only witnessing the shift from traditional habit of content consumption to the binge-watching behaviour among vie... Read More about Analysing consumer buying behaviour towards online streaming services.

Environmental, Social and Governance (ESG) Performance of Parent Firm and Financial Performance of Subsidiary: Moderating Effect of Institutional Distance between home and host countries (2024)
Presentation / Conference Contribution

Effect of Social Media Marketing Practices of Personal Care Brands on Consumer Purchase Intention (2019)
Journal Article

The purpose of the study is to test the effect of social media marketing practices (SMMPs) of personal care brands on user interaction, brand awareness and purchase intention. The study also aims to propose the model of integrated social media market... Read More about Effect of Social Media Marketing Practices of Personal Care Brands on Consumer Purchase Intention.