Amir Khan is a Lecturer in Digital Marketing at Salford Business School. His research interests span Digital Marketing, Social Media Marketing, Consumer Behaviour, Sales Management, Online Branding, Sustainability and Customer Relationship Management. He has published work on consumer buying behaviour, Sales Management, Social Media Marketing, and Digital Marketing practices in small and medium enterprises (SMEs). Additionally, Amir has provided consultancy services in Marketing and Digital Marketing in both India and the UK.
Since 2010, Amir has taught a wide range of subjects, including Marketing, Digital Marketing, Business Management, Analytics, and Business Intelligence. His teaching approach emphasizes hands-on, interactive, and practical learning experiences to enhance student engagement and application of knowledge.
Research Interests
Digital Marketing, Social Media Marketing, Brand Management, Consumer Buying Behaviour, Sales Management, Sustainability
Teaching and Learning
Marketing, Digital Marketing, Business Management, Analytics, and Business Intelligence
