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Dr Easton Simenti-Phiri's Qualifications (6)

MSc in Marketing Management
Master's Degree

Status Complete
Part Time Yes
Years 2005 - 2007
Awarding Institution The University of Salford

PhD in Political Marketing
Doctor of Philosophy

Status Complete
Part Time No
Years 2010 - 2014
Project Title Political marketing and Professionalisation of Campaigns in Southern Africa: A case of Malawi and South Africa
Project Description ABSTRACT

This thesis investigates the nature of political marketing practice and identifies factors affecting adoption and utilisation of political marketing and professionalisation of campaigns in a Southern African context. It applies Sriramesh and Vercic (2009) framework to the study of political marketing in emerging international markets, Malawi and South Africa, two countries in Southern Africa Development Community (SADC). These countries share in common their geographical, cultural and democratic foci, but differ in terms of economic and media development.
Awarding Institution University of Chester