Service failure and problems : internal marketing solutions for facing the future
(2016)
Journal Article
Paul, J., & Sahadev, S. (2018). Service failure and problems : internal marketing solutions for facing the future. Journal of Retailing and Consumer Services, 40, 304-311. https://doi.org/10.1016/j.jretconser.2016.08.007
The issues of elderly consumers remain under researched despite a rapidly aging population in most countries across the globe. We examine the service failure and complexity of problems of a nursing home for seniors and seek to contribute to the field... Read More about Service failure and problems : internal marketing solutions for facing the future.