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Outputs (6)

Flexible business models (2012)
Journal Article

Purpose – The aim in this paper is to describe and explain the flexibility offered by different business models adopted by different firms as they strive to achieve higher levels of business performance.

Design/methodology/approach – Cross-section... Read More about Flexible business models.

Informing a new business‐to‐business relationship:: Corporate identity and the emergence of a relationship identity (2012)
Journal Article

Purpose – Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to invest in developing strong and effe... Read More about Informing a new business‐to‐business relationship:: Corporate identity and the emergence of a relationship identity.

Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time (2012)
Journal Article

The purpose of this paper is to re-examine the task-media fit model of communications by adopting an interactive approach and thus taking into account the influence of time. Task-media fit is manifest in communication artifacts such as emails, minute... Read More about Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time.