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Outputs (36)

BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand (2019)
Journal Article
Kanso, A., Nelson, R., & Kitchen, P. (2020). BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand. Journal of Marketing Communications, 26(7), 703-731. https://doi.org/10.1080/13527266.2018.1559218

The Deepwater Horizon oil spill, also known as the British Petroleum (BP) oil spill, is considered the largest marine accident in the history of the industry. The 2010 incident in the Gulf of Mexico resulted in the killing of 11 crew members, posing... Read More about BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand.

Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis (2018)
Journal Article
Zolkepli, I., Kamarulzaman, Y., & Kitchen, P. (2018). Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis. Journal of Marketing Theory and Practice, 26(4), 412-430. https://doi.org/10.1080/10696679.2018.1489730

The purpose of this study is to examine internet users’ experience and gratifications of social media, which affect the utilization of the medium. The research model was developed in hierarchical multiblock, which consists of three key psychological... Read More about Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis.

The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses (2018)
Journal Article
Jang, S., Kitchen, P., & Kim, J. (2018). The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses. Journal of Business Research, 92, 250-259. https://doi.org/10.1016/j.jbusres.2018.07.056

This study investigates how gamified customer benefits (epistemic, social integrative, and personal integrative) and customer characteristics (age and experience) influence marketing outcomes, behavioral engagement and purchase, in exercise context.... Read More about The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses.

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking (2018)
Journal Article
Proctor, T., & Kitchen, P. (2019). Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking. Journal of Strategic Marketing, 27(5), 373-387. https://doi.org/10.1080/0965254x.2018.1430059

The paper examines the use of advertising and celebrity endorsement in promoting wristwatches from the beginning of the 20th century up until today. It shows a progression from simple informational advertisements stressing the technical, aesthetic an... Read More about Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking.

The value and significance of corporate community relations : an Italian SME perspective (2017)
Journal Article
Palazzo, M., Foroudi, P., Siano, A., & Kitchen, P. (2017). The value and significance of corporate community relations : an Italian SME perspective. Bottom Line, 30(4), 330-344. https://doi.org/10.1108/bl-08-2017-0019

Purpose
The purpose of this paper is to investigate the link between community of place and small- and medium-sized enterprises (SMEs) in Lombard industrial districts in Italy.

Design/methodology/approach
A brief literature review of internat... Read More about The value and significance of corporate community relations : an Italian SME perspective.

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context (2017)
Journal Article
Ben Youssef, K., Leicht, T., Pellicelli, M., & Kitchen, P. (2017). The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context. Journal of Strategic Marketing, 26(8), 723-739. https://doi.org/10.1080/0965254X.2017.1384038

Integrating corporate social responsibility into brand positioning strategies has become a key concept for the brand marketing of many companies. There is a wealth of studies focusing on the effects of CSR for large international brands and companies... Read More about The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context.

Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale (2017)
Journal Article

Purpose – The purpose of this research is twofold: first, to conceptualise integrated marketing
communication (IMC) by adopting a more inclusive and broader organisational perspective, and second, to
empirically develop and validate a new measureme... Read More about Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale.