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Outputs (2853)

The attitudes of general practices towards clinical research. (2024)
Journal Article
Bond-Simmons, J. (in press). The attitudes of general practices towards clinical research. British Journal of General Practice, 74(suppl 1), bjgp24X737817. https://doi.org/10.3399/bjgp24X737817

During the financial year 2021/2022, the PANORAMIC study utilised the primary care setting to provide vital research into oral antivirals for COVID-19, recruiting more than 26 000 participants. Alongside the relentless work conducted by practices in... Read More about The attitudes of general practices towards clinical research..

“We” versus “You”: Exploring the Extent of Gendered Language in Purchasing and Supply Management Job Advertisements (2024)
Journal Article
Kelly, S., Hasche, N., Klézl, V., Marshall, D., & Stek, K. (2024). “We” versus “You”: Exploring the Extent of Gendered Language in Purchasing and Supply Management Job Advertisements. International Journal of Procurement Management, 20(3), 365 - 383. https://doi.org/10.1504/IJPM.2024.138966

This paper explores the use of gendered language in purchasing and supply management job advertisements across three English-speaking countries. We use secondary data from a global job advertisement website to analyse the extent to which gendered lan... Read More about “We” versus “You”: Exploring the Extent of Gendered Language in Purchasing and Supply Management Job Advertisements.

Online Cause Related Marketing: The Impact of Brand Experience on consumer’s brand credibility perceptions, and the Moderating Influence of Consumer Cause Involvement in the UK retail sector. (2024)
Thesis

Cause relate marketing (CRM) is one of the several forms of corporate social
responsibility (CSR) initiatives in which brands link the sale of products, and services
to the support for a cause or charity (NGO). Online CRM is a strategic and tactica... Read More about Online Cause Related Marketing: The Impact of Brand Experience on consumer’s brand credibility perceptions, and the Moderating Influence of Consumer Cause Involvement in the UK retail sector..

The CLICK -on Kaduna Programme: A Critical Evaluation of the Role of Digital Skills Acquisitions in Human Capital Development & Income Creation in Nigeria. (2024)
Thesis

This study delves into a crucial issue in Northern Nigeria, focusing on the challenges of unemployment and the dearth of skilled labour, particularly among youth and women. The research evaluates the efficacy of the Click-On Kaduna Programme (COKP),... Read More about The CLICK -on Kaduna Programme: A Critical Evaluation of the Role of Digital Skills Acquisitions in Human Capital Development & Income Creation in Nigeria..