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From search engine optimisation to search engine marketing management: development of a new area for information systems research
Presentation / Conference Contribution

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and use... Read More about From search engine optimisation to search engine marketing management: development of a new area for information systems research.

How can digital action research stop Hajj stampedes? The story of developing mobile visuals for multicultural communication
Journal Article

Our research aims to introduce a Digital Participatory Action Research (DPAR) as a tool to help save lives in Hajj. We reflect three stages of iteration on how to produce Mobile-based Visual Signs (MVS) as artefacts to communicate messages of informa... Read More about How can digital action research stop Hajj stampedes? The story of developing mobile visuals for multicultural communication.