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People have gone chicken crazy' : what the KFC crisis means for the brand

Topping, A; Owens, JD; Davies, M; Wilding, R

Authors

A Topping

M Davies

R Wilding



Abstract

Logistics problems left the firm’s UK supplies stuck in a warehouse. What went wrong and can KFC and DHL recover?

Citation

Topping, A., Owens, J., Davies, M., & Wilding, R. (2018). People have gone chicken crazy' : what the KFC crisis means for the brand

Journal Article Type Article
Publication Date Feb 24, 2018
Deposit Date Feb 26, 2018
Journal The Guardian
Related Public URLs https://www.theguardian.com