People have gone chicken crazy' : what the KFC crisis means for the brand

Topping, A; Owens, JD; Davies, M; Wilding, R

Abstract

Logistics problems left the firm’s UK supplies stuck in a warehouse. What went wrong and can KFC and DHL recover?

Citation

Topping, A., Owens, J., Davies, M., & Wilding, R. (2018). People have gone chicken crazy' : what the KFC crisis means for the brand

• Journal Article Type: Article
• Publication Date: Feb 24, 2018
• Deposit Date: Feb 26, 2018
• Journal: The Guardian
• Related Public URLs: https://www.theguardian.com