A Topping
People have gone chicken crazy' : what the KFC crisis means for the brand
Topping, A; Owens, JD; Davies, M; Wilding, R
Abstract
Logistics problems left the firm’s UK supplies stuck in a warehouse. What went wrong and can KFC and DHL recover?
Citation
Topping, A., Owens, J., Davies, M., & Wilding, R. (2018). People have gone chicken crazy' : what the KFC crisis means for the brand
Journal Article Type | Article |
---|---|
Publication Date | Feb 24, 2018 |
Deposit Date | Feb 26, 2018 |
Journal | The Guardian |
Related Public URLs | https://www.theguardian.com |
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