The importance of a new product development (NPD) process : getting started

Owens, Jonathan D; Davies, J

Abstract

In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer, and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.

Citation

Owens, J. D., & Davies, J. (2000, October). The importance of a new product development (NPD) process : getting started. Presented at 1st European Conference on KM, Bled School of Management, Bled, Slovenia

• Presentation Conference Type: Other
• Conference Name: 1st European Conference on KM
• Conference Location: Bled School of Management, Bled, Slovenia
• Start Date: Oct 26, 2000
• End Date: Oct 27, 2000
• Deposit Date: Feb 8, 2016
• Additional Information: Event Type : Conference