Skip to main content

Research Repository

Advanced Search

All Outputs (15)

The single silo university (2021)
Book Chapter
Fletcher, G., Dron, R., & Gimeno, M. (2021). The single silo university. In D. Remenyi (Ed.), Excellence in university leadership and management : case histories. Academic Conferences International

In 2015, the University of Salford committed to a new five-year institutional strategy. A hallmark of this strategy was the focus on the undeviating single priority of industrial collaboration. The clarity and simplicity of this approach was challeng... Read More about The single silo university.

The impact of Human Choice and Computers and Technical Committee 9 on ICTs and society : a critical sociotechnical tale (2021)
Book Chapter

In this chapter we briefly recount the history of the Human Choice and Computers conference series, and of Technical Committee 9, and show that not only has there been a marked focus, over more than four decades, on a critical and sociotechnical appr... Read More about The impact of Human Choice and Computers and Technical Committee 9 on ICTs and society : a critical sociotechnical tale.

The future is visual management (2020)
Book Chapter
Fletcher, G. The future is visual management. In J. Metselaar (Ed.), Strategic Management in the Age of Digital Transformation. Diamond Scientific Publishing/Proud Pen. Manuscript submitted for publication

This chapter describes the development of the use of visualisation techniques within management planning and decision-making processes towards the realisation of visual management. By drawing on exemplars and vignettes of visualisations that have bee... Read More about The future is visual management.

Service innovation and transformation : the case of WeChat (2019)
Book Chapter
Chen, Y., & Zhao, W. (2019). Service innovation and transformation : the case of WeChat. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: A Results-Driven Approach (174-181). Routledge

Business innovation is closely associated with the enterprise boundary, focusing on internal control to carry out innovation activities and use internal innovation resources. But this format faces the challenge of knowledge dispersion, information di... Read More about Service innovation and transformation : the case of WeChat.

Social media (2016)
Book Chapter
Fenton, A., & Mohamad, M. (2016). Social media. In A. Heinze, & G. Fletcher (Eds.), Digital and social media marketing : a results-driven approach (190-213). Routledge

In this chapter you will:
1) understand the dynamics of social media-based communities, their composition and behaviours
2) learn to conduct a social media audit including competitor analysis
3) recognise the importance of a blog as a centre of... Read More about Social media.

Exploring "Events" as an Information Systems Research Methodology (2009)
Book Chapter
Greenhill, A., & Fletcher, G. (2009). Exploring "Events" as an Information Systems Research Methodology. In Cross-Disciplinary Advances in Human Computer Interaction: User Modeling, Social Computing, and Adaptive Interfaces (108-121). IGI Global. https://doi.org/10.4018/978-1-60566-142-1.ch007

In this article we build upon existing research and commentary from a variety of disciplinary sources, including information systems, organisational and management studies, and the social sciences that focus upon the meaning, significance and impact... Read More about Exploring "Events" as an Information Systems Research Methodology.

Exploring "Events" as an Information Systems Research Methodology (2009)
Book Chapter
Greenhill, A., & Fletcher, G. (2009). Exploring "Events" as an Information Systems Research Methodology. In Human Computer Interaction: Concepts, Methodologies, Tools, and Applications. IGI Global. https://doi.org/10.4018/9781878289919.ch123

In this article we build upon existing research and commentary from a variety of disciplinary sources, including information systems, organisational and management studies, and the social sciences that focus upon the meaning, significance and impact... Read More about Exploring "Events" as an Information Systems Research Methodology.