All Outputs (4)

Challenges in Brand Resourcing Through People Inside International Organisations (2016)
Presentation / Conference
Reeves, P. (2016, December). Challenges in Brand Resourcing Through People Inside International Organisations. Presented at 1st Annual International Marketing Conference : “Contemporary Issues in International Marketing”,, University of Salford

“Understanding Chinese students postgraduate choices of universities” (2016)
Presentation / Conference
Reeves, P., & Lei, Z. (2016, November). “Understanding Chinese students postgraduate choices of universities”. Presented at ESRC Festival of Social Science,, University of Salford and Eurasia University China via Videolink

Political marketing : voters, political parties, candidates and elections (2016)
Journal Article
Reeves, P. (2016). Political marketing : voters, political parties, candidates and elections. Journal of Customer Behaviour, 15(3), 213-216. https://doi.org/10.1362/147539216X14715139269897

Journal editorial.

Realism in marketing research : a third way ontological and epistemological approach (2016)
Presentation / Conference
a third way ontological and epistemological approach. Presented at Presentation to International Marketing and Services Management Academic Unit, Salford Business School