All Outputs (11)

The Liberal Democrat Brand: Positioning to Challenge Labour? (2019)
Presentation / Conference
Reeves, P. (2019, November). The Liberal Democrat Brand: Positioning to Challenge Labour?. Presented at 3rd Political Studies Association Political Marketing Group Meeting ‘Marketing Liberalism in an age of Populism’, Bournemouth University, UK

Brexit leave voters: Three potential voter segments for the Conservative Party? (2018)
Presentation / Conference
Reeves, P. (2018, December). Brexit leave voters: Three potential voter segments for the Conservative Party?. Presented at Conservatives and Strategic Communication Conference, Edge Hill University

Social media in a Corbyn led Labour Party : some discussion points (2017)
Presentation / Conference
Reeves, P. (2017, July). Social media in a Corbyn led Labour Party : some discussion points. Presented at Academy of Marketing Conference 2017, Hull University, UK

This working paper acts a discussion piece to inform a conceptual paper currently under
development. The research purpose is to explore how effectively (with the election of Jeremy
Corbyn as leader) social media strategy is being used by the Labour... Read More about Social media in a Corbyn led Labour Party : some discussion points.

Challenges in Brand Resourcing Through People Inside International Organisations (2016)
Presentation / Conference
Reeves, P. (2016, December). Challenges in Brand Resourcing Through People Inside International Organisations. Presented at 1st Annual International Marketing Conference : “Contemporary Issues in International Marketing”,, University of Salford

“Understanding Chinese students postgraduate choices of universities” (2016)
Presentation / Conference
Reeves, P., & Lei, Z. (2016, November). “Understanding Chinese students postgraduate choices of universities”. Presented at ESRC Festival of Social Science,, University of Salford and Eurasia University China via Videolink

Realism in marketing research : a third way ontological and epistemological approach (2016)
Presentation / Conference
a third way ontological and epistemological approach. Presented at Presentation to International Marketing and Services Management Academic Unit, Salford Business School

Chinese students' postgraduate education choices in China : an exploratory study of their key influences (2015)
Presentation / Conference
Zhu, L., & Reeves, P. (2015, September). Chinese students' postgraduate education choices in China : an exploratory study of their key influences. Presented at British Academy of Management Conference 2015, Portsmouth

The extended case study method of assessment in marketing education (2011)
Presentation / Conference
education. Presented at Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, The University of Salford, Greater Manchester, UK

Political Marketing in a Devolved Wales: The Relationship Between Welsh Labour and the Labour Party (2010)
Presentation / Conference
Reeves, P. (2010, June). Political Marketing in a Devolved Wales: The Relationship Between Welsh Labour and the Labour Party. Paper presented at 39th European Marketing Academy Conference, Copenhagen Business School

The study of political marketing at a local level : conceptual foundations and research directions (2009)
Presentation / Conference
conceptual foundations and research directions. Presented at 38th European Marketing Academy Conference, Nantes, France

Whilst political marketing has become established as a research theme, there has been a
lack of conceptual and empirical research into local political marketing strategies and
practices. In the context of U.K, this paper begins to explore local pol... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

Defining a political brand alliance: the conservative and liberal democrat coalition
Presentation / Conference
Reeves, P. Defining a political brand alliance: the conservative and liberal democrat coalition. Presented at Academy of Marketing Conference 2011: Marketing Field Forever, Liverpool

The purpose of this paper is to posit a definition of a political brand alliance, and thereby advance the political marketing and brand marketing literature. This is achieved by building upon and extending Erevelles et al (2008, p.32) definition of b... Read More about Defining a political brand alliance: the conservative and liberal democrat coalition.