Mobility and the Transnationals
(2013)
Book Chapter
Sirkeci, I. (2013). Mobility and the Transnationals. In Transnational Marketing and Transnational Consumers (35-58). Heidelberg: Springer Berlin. https://doi.org/10.1007/978-3-642-36775-5_3
Mobile professionals who constantly move through different national boundaries and cultures were called “circulating consumers”. However, these should fall under our wider category of ‘mobile consumers’ and named ‘transnational mobiles’. Hence moveme... Read More about Mobility and the Transnationals.