Role of attitudes in Brazil's country brand image
(2018)
Journal Article
Giraldi, J., Maheshwari, V., Mariutti, F., & Konstantopolou, A. (2018). Role of attitudes in Brazil's country brand image. International Journal of Business and Globalisation, 21(3), 297-307. https://doi.org/10.1504/ijbg.2018.10016574
For the past three decades, the academic community has sought to advance the analysis relating to the image of several countries around the world. However, despite the importance of the theory of attitude in evaluating the image of a country, the maj... Read More about Role of attitudes in Brazil's country brand image.