UK consumers’ perceived risk of buying products from emerging economies : a moderated mediation model
(2018)
Journal Article
Wang, W., Hongwei, H., Sahadev, S., & Song, W. (2018). UK consumers’ perceived risk of buying products from emerging economies : a moderated mediation model. Journal of Consumer Behaviour, 17(3), 326-339. https://doi.org/10.1002/cb.1714
While considerable research has been conducted on consumer attitude towards foreign products, most of these studies focuses on the attitude of products from Western developed countries. Our study intends to investigate the effects of consumers’ natio... Read More about UK consumers’ perceived risk of buying products from emerging economies : a moderated mediation model.