Does students’ satisfaction matter to faculty job satisfaction in higher education?
(2022)
Journal Article
Nassar, M., Heinze, A., Jasimuddin, S., & Procter, C. (2022). Does students’ satisfaction matter to faculty job satisfaction in higher education?. Journal of Marketing for Higher Education, 1-19. https://doi.org/10.1080/08841241.2022.2149665
Drawing on the marketing aspects of customer satisfaction, this paper provides insights into the relationship between students’ and lecturers’ satisfaction in a higher education institution. The study critically adopts the logic of relationship marke... Read More about Does students’ satisfaction matter to faculty job satisfaction in higher education?.