Coronavirus pandemic and disruptive impact on marketing and consumers
(2020)
Journal Article
Sirkeci, I., & Baghdasaryan, L. (2020). Coronavirus pandemic and disruptive impact on marketing and consumers. Transnational Marketing Journal, 8(2), 133-134. https://doi.org/10.33182/tmj.v8i2.1180
A year full of exciting expectations, technological innovations and business opportunities, this is how 2020 was predicted to be by many business analysts and experts. However, some unexpected events followed since the identification of COVID-19 in C... Read More about Coronavirus pandemic and disruptive impact on marketing and consumers.