All Outputs (886)

Conclusions (2013)
Book Chapter

We have discussed the transnationality of the organisation in reference to the UNCTAD’s measurement. Although it makes sense to analyse the spread of assets, employees, and sales of a firm across national borders, it is also important to consider the... Read More about Conclusions.

Mobility and the Transnationals (2013)
Book Chapter

Mobile professionals who constantly move through different national boundaries and cultures were called “circulating consumers”. However, these should fall under our wider category of ‘mobile consumers’ and named ‘transnational mobiles’. Hence moveme... Read More about Mobility and the Transnationals.

Targeting and reaching transnationals and transnational mobiles (2013)
Book Chapter

So far we have established that a significantly large mobile population is out there; immigrants, tourists, students and connected others. The total numbers are expressed in hundreds of millions. Then we also have a potentially larger number of consu... Read More about Targeting and reaching transnationals and transnational mobiles.

Transnational Marketing and Transnational Consumers (2013)
Book

Presents clear and crisp definitions of what is global, international, multinational, and transnational in the world of marketing

Explains the key features of a transnational marketing strategy, a key to the success of global small and large organ... Read More about Transnational Marketing and Transnational Consumers.

Transnationalisation and transnational marketing strategy (2013)
Book Chapter

The world is in a constant change as are the organisations, the consumers and the ways in which businesses are connected and managed. The two main drastic changes we are concerned with here are, first, the increasing mobility of goods, finances and p... Read More about Transnationalisation and transnational marketing strategy.

Transnationals: transnational consumers and transnational mobile consumers (2013)
Book Chapter

The subheading above may appear confusing but the two terms are used on purpose to provoke debate on the possibility of having two broader segments relating to the transnational marketing era.