Dr Michael Evans

Biography	Biography Dr. Michael Evans is a lecturer in Marketing, with twenty years of higher education experience, who joined Salford Business School in January 2003. Dr Michael Evans has experience in Hospitality and Tourism industry before coming to the academia. Dr Michael Evans has obtained his BA (Hons) in Applied Consumer Studies and MSc in Food Quality Management from the University of Salford, followed by PGCE from University of Bolton, UK. Dr Michael Evans has obtained his PhD from the University of Salford in 2018. Michael is the Programme Leader for MSc Marketing and the International Partnership Link Tutor for Sentral College, Malaysia His present area of teaching consists of Services Marketing, Digital Marketing Communications Online-Offline Consumer Behavior, Research Methods, Entrepreneurship and Events, Hospitality & Tourism marketing. Additionally, he is involved in Industry Collaboration Project Supervision as well as PhD and DBA Supervision at the University of Salford Business School. Dr Michael Evans research interests span the Customer Relationship Marketing, Cross Cultural Communications, Hospitality and Tourism Management. He has made publications in International Journals, Book Chapters and Peer Reviewed Case Studies.
Research Interests	Services and Relationship Marketing Internal Service Quality National Culture and Organisational Culture Hospitality and Tourism Management

Biography

Biography
Dr. Michael Evans is a lecturer in Marketing, with twenty years of higher education experience, who joined Salford Business School in January 2003. Dr Michael Evans has experience in Hospitality and Tourism industry before coming to the academia.
Dr Michael Evans has obtained his BA (Hons) in Applied Consumer Studies and MSc in Food Quality Management from the University of Salford, followed by PGCE from University of Bolton, UK. Dr Michael Evans has obtained his PhD from the University of Salford in 2018.

Michael is the Programme Leader for MSc Marketing and the International Partnership Link Tutor for Sentral College, Malaysia

His present area of teaching consists of Services Marketing, Digital Marketing Communications Online-Offline Consumer Behavior, Research Methods, Entrepreneurship and Events, Hospitality & Tourism marketing.

Additionally, he is involved in Industry Collaboration Project Supervision as well as PhD and DBA Supervision at the University of Salford Business School.
Dr Michael Evans research interests span the Customer Relationship Marketing, Cross Cultural Communications, Hospitality and Tourism Management. He has made publications in International Journals, Book Chapters and Peer Reviewed Case Studies.

Research Interests

Services and Relationship Marketing
Internal Service Quality
National Culture and Organisational Culture
Hospitality and Tourism Management