Building a Political Brand: Ideology or Voter Driven Strategy
(2011)
Book Chapter
Reeves, P. (2011). Building a Political Brand: Ideology or Voter Driven Strategy. . (Volume Two). SAGE Publications
Outputs (2)
The extended case study method of assessment in marketing education (2011)
Presentation / Conference
education. Presented at Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, The University of Salford, Greater Manchester, UK