Dr Violet Mtonga's Outputs (4)

Games, Gambling and Generation Z: Disruptive approaches to awareness of gambling harms - A practical guide to implementation (2023)
Report

Game On was a project that aimed to increase awareness and evaluate the impacts of gambling for communities in Salford, specifically for 16-21-year-olds who are identified as being at risk. The normalisation of gambling is leading to an increasing fr... Read More about Games, Gambling and Generation Z: Disruptive approaches to awareness of gambling harms - A practical guide to implementation.

Evaluating the barriers to adopting sustainable agriculture practices in smallholder coffee farming : implications for global value chains (2022)
Book Chapter

Purpose: This study aims to access the perception of smallholder coffee farmers on barriers to the adoption of sustainable agriculture practices (SAPs).

Methodology: Survey data were obtained through a questionnaire from 122 coffee producers in Ny... Read More about Evaluating the barriers to adopting sustainable agriculture practices in smallholder coffee farming : implications for global value chains.

SPARC 2017 retrospect & prospects : Salford postgraduate annual research conference book of abstracts (2017)
Book

Welcome to the Book of Abstracts for the 2017 SPARC conference. This year we not only celebrate the work of our PGRs but also the 50th anniversary of Salford as a University, which makes this year’s conference extra special. Once again we have receiv... Read More about SPARC 2017 retrospect & prospects : Salford postgraduate annual research conference book of abstracts.

Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives
Thesis
Mtonga, V. (in press). Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives. (Thesis). University of Salford

The success of relationship-based loyalty programs across many industries, for example retailing, airline and tourism industries (Sharp & Sharp, 1997; Wright & Sparks, 1999; Martín, Román & Espino, 2011; Ou et al., 2011; du Toit & Can... Read More about Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives.