The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness
(2024)
Journal Article
Al-shanableh, N., Alzyoud, M., Alomar, S., Kilani, Y., Nashnush, E., Al-Hawary, S., & Al-Momani, A. (2024). The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness. International journal of data and network science (Print), 8(2), 753-764. https://doi.org/10.5267/j.ijdns.2024.1.003
While many small and medium enterprises (SMEs)recognize the benefits of Big Data Analytics (BDA) for digital transformation, they face challenges in implementing this technology, highlighting the need for more research on its adoption by SMEs. The ob... Read More about The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness.