Research Repository
| Research Interests | Social media brand communities Storytelling Consumer Engagement Value formation / co-creation Netnography |
|---|---|
| Teaching and Learning | digital marketing, social media marketing, consumer behaviour |
About USIR
Administrator e-mail: library-research@salford.ac.uk
This application uses the following open-source libraries:
Apache License Version 2.0 (http://www.apache.org/licenses/)
Apache License Version 2.0 (http://www.apache.org/licenses/)
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
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