Outputs (286)

Political parties and political marketing ‘strategies’
Presentation / Conference Contribution

This conceptual paper focuses on political marketing ‘strategies’ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated... Read More about Political parties and political marketing ‘strategies’.

Knowledge management in a virtual environment academic network
Presentation / Conference Contribution

Appeals, referrals and substantial injustice
Journal Article

Software to support student team project working: evaluating a prototype
Presentation / Conference Contribution

In this paper a prototype software system to help students to get started on their team project work is evaluated. Using a case study approach, and several cycles of the prototype, it was tested on student undertaking team projects in the information... Read More about Software to support student team project working: evaluating a prototype.

Software to support student team project working: evaluating a prototype
Presentation / Conference Contribution

This paper presents the findings from a case study to investigate how undergraduate students used the output from a teamwork support tool. In designing this sort of software tool usability is considered, but analysis of the findings from this researc... Read More about Software to support student team project working: evaluating a prototype.

From search engine optimisation to search engine marketing management: development of a new area for information systems research
Presentation / Conference Contribution

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and use... Read More about From search engine optimisation to search engine marketing management: development of a new area for information systems research.