Outputs (293)

Corporate to management social responsibility : extending CSR to MSR guided by Mary Parker Follett
Thesis

This research extends the concept of corporate social responsibility (CSR) by proposing that it should be operationalised as a management obligation and redefined as management social responsibility: MSR. The contribution of this research comprises... Read More about Corporate to management social responsibility : extending CSR to MSR guided by Mary Parker Follett.

Editorial: The changing face of employment relations over the last 50 years
Journal Article

Ethical codes of conduct : theory and application in small and medium businesses
Thesis

Organisational ethical codes of conduct have come into prominence since the millennium. However, the literature has focused predominantly on these codes in the setting of large organisations. This thesis explores ethical codes of conduct in the con... Read More about Ethical codes of conduct : theory and application in small and medium businesses.

The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation
Presentation / Conference Contribution

Purpose of the paper: Text marketing expenditure amongst firms grew to £8.94 million in 2012 from £6.09 million in 2011 in the UK (Derived from Ofcom, 2013). This provides a rationale for this paper as it indicates that firms have recently renewed t... Read More about The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation.

An evaluation of voluntary disclosure in the annual reports of commercial banks : empirical evidence from Libya
Thesis

The purpose of this research project is to help develop the disclosure literature in relation to the banking sector, which is currently sparse due to the limited empirical research studies on the extent of banking disclosure and its relationship with... Read More about An evaluation of voluntary disclosure in the annual reports of commercial banks : empirical evidence from Libya.

Generalised estimators for seasonal forecasting by combining grouping and shrinkage approaches
Journal Article

In this paper, generalised estimators are proposed to estimate seasonal indices for certain forms of additive and mixed seasonality. The estimators combine one of two group seasonal indices methods, Dalhart’s group method and Withycombe’s group metho... Read More about Generalised estimators for seasonal forecasting by combining grouping and shrinkage approaches.

The utilisation of language in political marketing theory and practice
Presentation / Conference Contribution

Purpose: Whilst political marketing has become established as a subject area, important issues remain under-researched. One such area is language utilisation in political marketing. The purpose of this paper is therefore to further the literature wi... Read More about The utilisation of language in political marketing theory and practice.

Political parties and political marketing ‘strategies’
Presentation / Conference Contribution

This conceptual paper focuses on political marketing ‘strategies’ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated... Read More about Political parties and political marketing ‘strategies’.

Knowledge management in a virtual environment academic network
Presentation / Conference Contribution

Appeals, referrals and substantial injustice
Journal Article

Software to support student team project working: evaluating a prototype
Presentation / Conference Contribution

In this paper a prototype software system to help students to get started on their team project work is evaluated. Using a case study approach, and several cycles of the prototype, it was tested on student undertaking team projects in the information... Read More about Software to support student team project working: evaluating a prototype.

Software to support student team project working: evaluating a prototype
Presentation / Conference Contribution

This paper presents the findings from a case study to investigate how undergraduate students used the output from a teamwork support tool. In designing this sort of software tool usability is considered, but analysis of the findings from this researc... Read More about Software to support student team project working: evaluating a prototype.

From search engine optimisation to search engine marketing management: development of a new area for information systems research
Presentation / Conference Contribution

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and use... Read More about From search engine optimisation to search engine marketing management: development of a new area for information systems research.