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Outputs (286)

The regulation and steering of corporate social responsibility in China : stories after the enforcement of chinese company law 2006
Journal Article

Corporate Social Responsibility (CSR) in China is rather limited and the idea is comparatively new to academics, directors and practitioners. In this article, CSR and enforcement measures regarding related legal obligations in the Chinese Company Law... Read More about The regulation and steering of corporate social responsibility in China : stories after the enforcement of chinese company law 2006.

The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation
Presentation / Conference Contribution

Purpose of the paper: Text marketing expenditure amongst firms grew to £8.94 million in 2012 from £6.09 million in 2011 in the UK (Derived from Ofcom, 2013). This provides a rationale for this paper as it indicates that firms have recently renewed t... Read More about The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation.

An evaluation of voluntary disclosure in the annual reports of commercial banks : empirical evidence from Libya
Thesis

The purpose of this research project is to help develop the disclosure literature in relation to the banking sector, which is currently sparse due to the limited empirical research studies on the extent of banking disclosure and its relationship with... Read More about An evaluation of voluntary disclosure in the annual reports of commercial banks : empirical evidence from Libya.