Relationship marketing and its importance in the contemporary marketing management

Rembielak-Vitchev, G

Abstract

In the paper the issue of modern marketing has been discussed, starting from the idea of
traditional marketing concepts, such as: production orientation, product orientation, and
sales orientation, and proceeding to the relationship marketing approach, which is
focused on satisfying individual consumer’s needs and expectations and maintaining a
direct contact with the consumer. The author has discussed the importance of the
relationship marketing in the contemporary tough market situation with a high
competition.

Citation

Rembielak-Vitchev, G. Relationship marketing and its importance in the contemporary marketing management. In Hradecké Ekonomické Dny 2009 (Hradec Economic Day 2009) (349-355). Hradec Králové, Czech Republic: Univerzita Hradec Králové

• Deposit Date: May 11, 2009
• Pages: 349-355
• Book Title: Hradecké Ekonomické Dny 2009 (Hradec Economic Day 2009)
• ISBN: 9788070414552
• Publisher URL: https://uni.uhk.cz/hed/previous-conferences/edition-archive/
• Additional Information: Event Type : Conference