Virtual special issue : The concept of place in marketing theory and research
(2014)
Journal Article
Outputs (292)
Contemporary issues in green/ethical marketing (2014)
Book
Laboring online : Are there “new” labor processes in virtual game worlds? (2013)
Journal Article
As unemployment figures rise in the developed world, questions regarding the meaning of “labor” and the intrinsic ”value” of work re-emerge. This paper examines labor practices in virtual game worlds to extend existing theoretical explorations regard... Read More about Laboring online : Are there “new” labor processes in virtual game worlds?.
Making Madlab : a creative space for innovation and creating prototypes (2013)
Journal Article
This paper presents Manchester Digital Laboratory (MadLab) as an “organisation as prototype” in terms of its innovation; emphasising its permeability to external collaboration and internal structure. We present the accumulation of experience and insp... Read More about Making Madlab : a creative space for innovation and creating prototypes.
Local political marketing in the context of the conservative party (2013)
Journal Article
Local political marketing can be defined as marketing related strategy, activities, and tactics implemented by a political party in a local geographic constituency, in order to attempt to maximise aggregate potential voter satisfaction, and therefo... Read More about Local political marketing in the context of the conservative party.
Some results from a system dynamics model of construction sector competitiveness (2013)
Journal Article
Despite government-led good practice initiatives aimed to improve competitiveness in the U.K. construction sector, fluctuations in growth-driven demand, investment and constant regulatory revisions make it very difficult for an enterprise to plan str... Read More about Some results from a system dynamics model of construction sector competitiveness.
Partisan, scholarly and active : arguments for an organic public sociology of work (2013)
Journal Article
Despite a thriving tradition of critical scholarship in UK-based sociology of work, Burawoy’s call for a partisan organic public sociology that is part of ‘a social movement beyond the academy’ and Bourdieu’s plea for committed scholarship in the ser... Read More about Partisan, scholarly and active : arguments for an organic public sociology of work.
Designing mobile learning activities in the Malaysian HE context : a social constructivist approach (2013)
Thesis
The introduction of mobile learning in higher education institutions (HEIs) in Malaysia is an instinctive course of action in response to the high increase in rates of mobile phone ownership amongst higher education (HE) students. Mobile learning enc... Read More about Designing mobile learning activities in the Malaysian HE context : a social constructivist approach.
Reducing hospital associated infection : a role for social marketing (2013)
Journal Article
Purpose: Although hand hygiene is seen as the most important method to prevent the transmission of hospital associated infection in the UK, hand hygiene compliance rates appear to remain poor. This research aims to assess the degree to which social... Read More about Reducing hospital associated infection : a role for social marketing.
Book review: How brands grow what marketers dont know by Byron Sharp (2013)
Journal Article
Taking dogs to tourism activities : Testing a pet-related constraint-negotiation model (2013)
Journal Article
This research's purpose is to examine the factors that affect pet owners' decisions when taking pets to participate in tourism activities. Unlike tourist traveling alone, pet owners must consider their own circumstances as well as the constraints the... Read More about Taking dogs to tourism activities : Testing a pet-related constraint-negotiation model.
Life, death and everyday experience of social media (2013)
Book Chapter
This chapter explores the online remembrances of people made famous through media-generated activity post-mortem. We explore the observed ritualised practices found on memorial websites (specifically gonetoosoon.org) and present them as examples of c... Read More about Life, death and everyday experience of social media.
Re-evaluating syndicalist opposition to the First World War (2012)
Journal Article
It has been argued that support for the First World War by the important French syndicalist organisation, the Confédération Générale du Travail (CGT) has tended to obscure the fact that other national syndicalist organisations remained faithful to th... Read More about Re-evaluating syndicalist opposition to the First World War.
Twitter sentiment analysis: The case of mobile network outage (2012)
Other
In July 2012 O2 experience an extensive mobile network outage affecting a significant proportion of customers. This study looks at how the sentiment of tweets about mobile phone operators changed during and after this incident.
Performing the discourse of sexuality online (2012)
Book Chapter
This chapter focusses on Foucault, Butler, and video-sharing on sexual social networking sites. It argues that the use and prevalence of video-sharing technologies on sexual social networking websites, has a direct impact on our notions of sexual ide... Read More about Performing the discourse of sexuality online.
A socio-technical framework for assessing the viability of carbon capture and storage technology (2012)
Journal Article
Carbon capture and storage (CCS) is seen as a key technology to tackle climate change. The principal idea of CCS is to remove carbon from the flue gases arising from burning fuels for electricity generation or industrial applications and to store the... Read More about A socio-technical framework for assessing the viability of carbon capture and storage technology.
Developing student’s employability working with SMEs in the North West of England (2012)
Presentation / Conference Contribution
“The Government has made it clear that we will do whatever we can to respond to
the current economic challenges. Higher education can play a central role in
supporting businesses and individuals with skills, advice, knowledge and know-how” (Lammy,2... Read More about Developing student’s employability working with SMEs in the North West of England.
Blended learning: what’s in the blend? (2012)
Presentation / Conference Contribution
The adoption of the internet into education has led to a proliferation of use of the term “Blended Learning” as indicated by over 185k scholarly articles as reported by Google Scholar.. Not surprisingly, due to the relative novelty of the term there... Read More about Blended learning: what’s in the blend?.
International business research and risky investments, an analysis of FDI in conflict zones (2012)
Journal Article
The purpose of this paper is to examine the determinants of a firm’s strategy to invest in a conflict location. To the best of our knowledge, this has not been done before. We examine this using a standard model of international business, overlaid wi... Read More about International business research and risky investments, an analysis of FDI in conflict zones.