Outputs (4944)

Over the waterfall in a barrel: Experiential marketing and the building of brand
Presentation / Conference Contribution

Experiential marketing has evolved in response to a move away from a service economy to an economy that is shaped and defined by consumer experiences. As consumers seek ever more unique and memorable experiences, experiential marketing has become inc... Read More about Over the waterfall in a barrel: Experiential marketing and the building of brand.

Annotated bibliography of community music research review, AHRC connected communities programme
Report

This research review, consisting of a 90-entry annotated bibliography, was produced as part of an AHRC Connected Communities programme project entitled Community Music, its History and Current Practice, its Constructions of ‘Community’, Digital Turns... Read More about Annotated bibliography of community music research review, AHRC connected communities programme.

Annotated bibliography of community music research review, AHRC connected communities programme
Report

This research review, consisting of a 90-entry annotated bibliography, was produced as part of an AHRC Connected Communities programme project entitled Community Music, its History and Current Practice, its Constructions of ‘Community’, Digital Turns... Read More about Annotated bibliography of community music research review, AHRC connected communities programme.

'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector
Presentation / Conference Contribution

This paper investigates experiential marketing from the perspective of cultural heritage sites and attractions operating in a highly competitive leisure and tourism marketplace. The paper explores the rise of the heritage industry and the urgent need... Read More about 'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector.

'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector
Presentation / Conference Contribution

This paper investigates experiential marketing from the perspective of cultural heritage sites and attractions operating in a highly competitive leisure and tourism marketplace. The paper explores the rise of the heritage industry and the urgent need... Read More about 'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector.

Passagen des Spiels II
Book

At the turn of the century it became apparent that games cannot be seen as marginal to a work and information society, but have taken a central position in society. Economy, sport, music, and architecture are all said to be influenced by play and our... Read More about Passagen des Spiels II.

Passagen des Spiels II
Book

At the turn of the century it became apparent that games cannot be seen as marginal to a work and information society, but have taken a central position in society. Economy, sport, music, and architecture are all said to be influenced by play and our... Read More about Passagen des Spiels II.

Memory, text and place
Other

Supportive text of my research programme presented toward the University theme of Memory, Text and Place scoping document October 2010.

Memory, text and place
Other

Supportive text of my research programme presented toward the University theme of Memory, Text and Place scoping document October 2010.

The performance of the EU in the international institutional landscape of the internet
Presentation / Conference Contribution

The paper undertakes a review of the how the EU has ‘acted’ within the Internet governance space that exists and is still being developed at the international level. In the process, the paper assesses the utility of some of the main approaches taken... Read More about The performance of the EU in the international institutional landscape of the internet.