Salford Business School

The extended case study method of assessment in marketing education (2011)
Presentation / Conference
education. Presented at Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, The University of Salford, Greater Manchester, UK

Political Marketing in a Devolved Wales: The Relationship Between Welsh Labour and the Labour Party (2010)
Presentation / Conference
Reeves, P. (2010, June). Political Marketing in a Devolved Wales: The Relationship Between Welsh Labour and the Labour Party. Paper presented at 39th European Marketing Academy Conference, Copenhagen Business School

The study of political marketing at a local level : conceptual foundations and research directions (2010)
Journal Article
Reeves, P. (2010). The study of political marketing at a local level : conceptual foundations and research directions. Revista română de marketing (Print), 96-113

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

The study of political marketing at a local level : conceptual foundations and research directions (2009)
Presentation / Conference
conceptual foundations and research directions. Presented at 38th European Marketing Academy Conference, Nantes, France

Whilst political marketing has become established as a research theme, there has been a
lack of conceptual and empirical research into local political marketing strategies and
practices. In the context of U.K, this paper begins to explore local pol... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

Destination branding analytical study applied to Sultanate of Oman as a tourism destination
Thesis

The aim of this study is to develop a model for tourism destination branding using Oman as a case study by examining the Omani context and its characteristics from the perspective of both potential tourists (the demand side) and the Omani tourism pro... Read More about Destination branding analytical study applied to Sultanate of Oman as a tourism destination.

The influence of SMS advertising on online brand equity among students in the UK
Thesis
Darabi, M. The influence of SMS advertising on online brand equity among students in the UK. (Thesis). University of Salford

With the technological improvements and new developments in the mobile industry, more and more brands are sending their advertising messages using consumers’ mobile phones. This growing interest is reflected in their allocated marketing budgets and e... Read More about The influence of SMS advertising on online brand equity among students in the UK.

The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation
Presentation / Conference Contribution

Purpose of the paper: Text marketing expenditure amongst firms grew to £8.94 million in 2012 from £6.09 million in 2011 in the UK (Derived from Ofcom, 2013). This provides a rationale for this paper as it indicates that firms have recently renewed t... Read More about The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation.

Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education
Thesis
Zhu, L. Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education. (Thesis). University of Salford

This thesis aims to examine the country of origin effects on service evaluation by investigating Chinese students’ evaluation of British higher education. How Chinese students evaluated Chinese higher education and other international higher educatio... Read More about Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education.

Outputs (33)